Different Display Techniques Are Suitable For Different Time Periods.

New product image

According to the different periods of new product listing, the new product image is divided into three periods.

"Time one" is the first batch of new products to go on sale, shops mainly display NEW ARRIVE, and "period two" is the mid-term of new product listing, shops mainly show new product information; "time three" is a new product with full listing, and shops mainly display new information.

During the new product's image period, Chen's shop stays unchanged for the POP publicity materials, the shelf position and the store props set up in the store, but it can be changed in the organization of goods, the model, the form and the way of expression, and the organization of newly listed goods.

Daily image

The daily image is the longest time in the display of clothing shops. It is divided into two periods according to the normal working hours of most people in China, that is, working day (Monday to Thursday) and weekend (Friday to Sunday).

During the working hours, the customers are relatively few. When the goods are listed, they should focus on the maintenance of the shop image. The Point of Sales Presentation (referred to as "PP") and the image introduction area (Visual Presentation, referred to as "VP") are often replaced with new products, while the daily display maintenance is also necessary.

There are fewer customers in the store, and the props and the "selected" promotional materials can be removed from public areas. Only the main products of this period are preserved.

Image.

During the weekend, customers are relatively more. When they are presented, they should focus on sales and take into account their image.

During the weekend, in order to increase the contact between customers and goods so as to achieve the goal of increasing the efficiency, we can increase the number of goods in the public area of the store by adding props to display the over season goods.

By adding "today's selected" promotional templates, such as hanging, inserting, and so on, we will set up today's selection area in the public area of the store in a centralized way, so as to improve the stock market rate and promote sales.

Activity image

In order to promote sales and enhance brand influence, all clothing brand shops will organize various activities in addition to doing routine work.

We divide the activity image into three types according to its type, that is, thematic marketing campaign period, festival promotion activities (large festivals, small festivals) and season end sales promotion activities.

The theme and content of the theme marketing period are determined according to the seasonal activities of the clothing brand, and the activity time is longer. Generally, the activities of discount or buy gifts are adopted.

stay

It is limited to only part of the region to express the theme of activities, emphasizing the theme atmosphere.

At this stage, Chen Li kept unchanged for POP promotional materials, shelf location, store props and display methods of goods in store, while goods organization, model appearance and table appearance could be changed.

For example, in the Item Presentation (IP) and PP display area, you can use theme colors, collocation display, add atmosphere props, display and hang in the form of promotion, highlight the selling points of goods, thereby strengthening the theme atmosphere.

In the PP exhibition area, we need to strengthen the theme atmosphere and clothing selling points for the purpose.

Festival promotion period is similar to the theme marketing activity period, and the activity time is short, generally using discount or buy gift type of activity.

According to festivals (large or small) to determine the scope of activities in the clothing shop to reflect the theme of festivals, highlight the holiday characteristics.

At this stage,

The method mainly adopts the side field collocation display, the midfield category promotion primarily, in the display color processing, guarantees each series of colors the independence and the integrity, simultaneously at the same time the massive use can strengthen the festival atmosphere the propaganda product to display the holiday characteristic, the rendering atmosphere.

The theme and content of the activities at the end of the season are based on the seasonal activities of the clothing brand, and the activity time is longer.

In the clothing store, use the whole area to promote sales and highlight the promotion atmosphere at the end of the season.

At this stage, Chen Li kept the same position in store shelves, store props and forms of publicity materials, emphasizing the performance of promotional atmosphere.

Skills, employment, design and breakthrough in the employment season

However, changes can be made in the organization of goods, the appearance of models, the appearance of the table and the contents of promotional activities (key performance prices).

When the whole area is in the shop, it will be displayed by category, color classification and volume based arrangement.

In the display area of the window and VP display area, the same color duplicate samples are given, and the display forms with complementary colors are added to enhance the visual impact.