Mainstream Brands Enter The Market Segments

"The trend of mainstream brands to rebound is very obvious."

Liu Xiang said in the interview that "non mainstream brands may need further adjustment."

Now, many brands have changed their marketing ideas.

"Tourists focus on dominant brands."

Liu Xiang said, "brand resources, design capabilities, innovation capabilities and customer terminal capabilities determine the future of the brand."

This is the recent work of Fujian garment enterprises, which is in line with international standards, introducing international design concepts, going abroad to attend fashion conferences and setting up R & D centers.

The reason why Fujian style clothing occupies an important place in the national clothing market is related to their market segmentation, research and R & D capability.

Some time ago, at the local brand exposition held in Quanzhou, the costumes of Quanzhou displayed the charm of originality and the exquisite design of the East and West.

"Now PEAK focuses on the market segmentation."

Liu Xiang said before that PEAK started with basketball and then spread to other fields.

He believes that the current market needs to be meticulous and meticulous. The concept of "big and complete brand" is not enough to be based on the market. Now it needs to differentiate the market, such as focusing on bicycle clothing, skateboard clothing, or other casual wear market.

While warming up, these

The market has begun to lead the market to the trend of differentiation. "Now is not brand competition, but category competition."

Liu Xiang believes that some enterprises from the perspective of running into the market, specializing in the production of running shoes and hats related to the same market can be recognized.

"Comprehensive brand is a burden because it involves too many resources and too much investment."

On the day of the interview, Liu Xiang told reporters that Weartesters, the famous American shoe website, announced the list of the ten best performance shoes in 2014. PEAK's flagship product, "the Parke generation", entered the list with the outstanding performance, ranking ninth, becoming the only Chinese basketball brand on the list.

This is also the top ten list of PEAK's Parke's star boots for second consecutive years.

"

Focusing on basketball, this is a good commentary on brand segmentation.

Liu Xiang believes that the current brand competition should embody the advantages of differentiation.

For example, lululemon, the most popular sports apparel brand in the United States, is a very young brand. But it occupied the market quickly in a few years. It has won the attention of a group of Hollywood stars. It is the main reason why young people in the United States occupy the top position. The reason is that the brand is dedicated to doing yoga running fashion sportswear.

A Quanzhou

In an interview with the China Daily News reporter, the textile chamber of Commerce said that the leading garment enterprises in Quanzhou have been upgrading and upgrading in recent years, introducing equipment from abroad, or strengthening product research and development, and releasing excess capacity through "going out" to seek new growth points.

Quanzhou clothing also pays attention to the upgrading of industrial hardware while playing the brand.

A group of powerful enterprises adjust their product structure in time and focus on high-end and high value-added products. They have opened stores in Southeast Asian markets, and even in North America and Europe, and have occupied the market.

It is reported that PEAK has been developing overseas markets through strong international sports resources such as NBA China, FIBA global, national teams and NBA stars, making the strategy of "brand export" more effective.

Up to now, PEAK has exported more than 80 countries and regions in the world, and has more than 40 distributors and more than 200 distribution outlets overseas.

In the first half of 2014, PEAK's overseas market revenue reached RMB 290 million, an increase of 68% over the same period last year.

"PEAK has opened stores in seventy or eighty overseas countries, and even in Losangeles, there are retail outlets on Xingguang road."

Liu Xiang said.