The Higher The Franchise Requirements, The Greater The Chance Of Success.
In recent years, there are a lot of new hot chain industry brands, but many brands have disappeared without fire. It can be said that franchising brands need to be reshuffled almost every year, which undoubtedly increases the difficulty of joining chain entrepreneurs. Therefore, when joining the industry, we must withstand the test of the market: the chain operation system has been at least 5 years.
Joining the chain operation, for those who want to start a business, it is a successful shortcut to omit the trouble of finding no entrepreneurial projects. According to a survey, 80% of the independent retailers in Japan's retail industry have closed down in the first year, only 8% of those who can hold up to fifth years, while only 20% of chain stores finish their business in the first year, and 77% of the chain stores can survive to fifth years. But these data do not mean that one hundred percent will succeed after joining.
According to the survey, there is a certain trend. Shop experience And the number of chain stores reaches a certain scale or has developed for at least five years, and the competitive chain brands are more competitive. Some new affiliate systems are not long enough to develop themselves in the market. They haven't experienced market experience yet. Customers' consumption habits have not yet been formed, which is likely to cause a temporary business boom.
When choosing a disadvantage Chain brand Although you can pay less, you can enjoy less headquarter resources and help. Many things depend on the franchisees themselves, and the competitiveness is weaker.
Yes Competitive power Because of its better development prospects, chain brands are also naturally demanding. However, we must understand that the more stringent the brands are, the more complete the franchise system and the stronger financial strength and strength are. Because of this, the more reputable chain enterprises, the more stringent the gatekeepers.
Now many chain enterprises, plus a few years ago, a considerable profit from franchisees, making some emerging chain enterprises and franchisees are more impetuous. Some entrepreneurs are eager to start their own business. They only listen to some publicity materials of chain enterprises to sign up hastily. Until there is a dispute, it is found that the chain headquarters is smaller than their own storefront, or even an empty shell, which has no ability and experience to solve the problem of stores. Therefore, it is very necessary to go to headquarters and its franchisees in person and collect first-hand on-site information.
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