Behind The Great Changes In The Wholesale Clothing Market

With the introduction of the national strategy of Beijing Tianjin Hebei coordinated development, Wholesale market Outside the border with Tianjin and Hebei, many rumors of "marriage scandal" came out. Including Langfang Yongqing, Baoding Baigou and Zhangjiakou Huailai, many places have been competing for the relocation of Beijing zoo, Dahongmen and other garment wholesale markets. However, the relocation of market and industry is by no means a simple transaction move, but a new ecosystem. How to integrate the advantages of the relocation place with the wholesale market has become the most direct problem facing the government, enterprises and businesses.

Status quo

Keywords 1 relocation

Under the background of integration of Beijing, Tianjin and Hebei, the transfer of wholesale market as the representative of Beijing's low-end industry has become the trend of the times. In the urban area where the territory is small, the low-end wholesale market occupies a large number of high-quality resources. Nowadays, industrial transfer has become a big chess under the integration of Beijing, Tianjin and Hebei. As the internal driving force of the whole integration, the effective realization of industrial transfer in the whole region has become the key to the success of the whole integration. The clothing wholesale market, which took the lead in sniffing business opportunities, has seen frequent new moves. The relocation of Beijing's large garment wholesale market has brought a rare business opportunity to the surrounding market.

But relocation is also facing practical difficulties. How to move out, how to choose the location and how to follow up the work is the problem that we must face now. At the same time, the transfer of format will also have a huge impact on the outsourcing area. According to the analysis of the industry, the wholesale market relocation is a huge project. It is easy to relocate the market in a short time, but it is still a long way to go to move out of the market and move to the real place and rebuild the new ecosystem.

Key words 2 being contended

From the end of December last year, the start-up and adjustment of "dynamic batch" regional format adjustment and upgrading began, and the low-end format represented by the wholesale clothing market of Beijing zoo gradually began to move out. In May 16th this year, 8 specialized wholesale markets in Dahongmen, Beijing were officially signed and settled in Yongqing International Garment City, Langfang, 48 kilometers away from Beijing. It is understood that the 8 markets are Beijing Jing Wen wholesale clothing market, Dahongmen textile wholesale market, evergreen continuous window curtain City, North World Light Textile City, world trade international shoe city, Zheng Tianxing fur market, century Dan Hsiao Hua small commodity comprehensive market, and Sheng gift gift center, mainly in clothing, leather shoes, bags, textiles, fur, curtains, cloth and handicrafts wholesale market, involving more than 9000 merchants and 3.5 000 employment personnel.

Then in September 28th, Baigou Dahongmen international. Clothing City The first batch of 600 Dahongmen merchants officially turned to Baigou. After the Beijing Tianjin Hebei integration strategy was put forward, the wholesale market moved for the first time in Beijing and Hebei. Another important city, Tianjin, has also begun to undertake the transfer of wholesale business in Beijing. Thousands of wholesalers from Beijing zoo wholesale market, Dahongmen wholesale market, Bai Rong World Trade Center, Tianjin Hutong, Yong Hao Xingye and other places have signed three times before entering the Tianjin Zhuo electric mall.

In fact, the wholesale market in Beijing has become the "meat and potatoes" that all local governments contend for. There is no doubt that the relocation of Beijing's wholesale market to Hebei and other three or four tier cities has huge opportunities. It is an important part of the work of these cities to strive to become the outsourcing area and the wholesale market of Beijing. However, whether each place is suitable for wholesale market, whether the format and format can be introduced into the local ecosystem will need to wait for time to test.

Keywords 3 brand building

Wholesale market as a whole "small, scattered, chaotic" situation has not yet been substantially improved, lack of standardized management and single function, and relatively backward trading methods, most of which are still in cash, spot, on-site trading stage, transportation and inventory costs are high, and the transaction mode is lack of flexibility and flexibility. Driven by the current wave of Internet information, wholesale markets are seeking transformation in response to market changes. Among them, strengthening brand building has become one of the directions of wholesale market transformation. In fact, brand, as the core resource of the market, has become an important guarantee for the quality of commodity in the market. Brand influence has also become the comprehensive reflection of the core influence and extension influence of enterprises, and is the promotion and the most concentrated embodiment of influence at a higher level. At present, the brand consumption habit of consumers is forming. Implementing brand strategy and building brand influence become the key point of influence creation.

{page_break}

According to the analysis of the industry, the wholesale market will no longer be the distributor of small traders, but will take the road of branding and scale competition. Therefore, the wholesale market is gradually promoting branding and brand management. At the same time, the wholesale market has gradually improved the situation of small, scattered and chaotic stalls through market transformation and market management.

Trend sheet

Keywords 1 upgrade

In recent years, the construction speed of domestic wholesale market has slightly slowed down, but the transformation and upgrading and the market layout adjustment have accelerated significantly. Taking this year's Dongcheng District as an example, Dongcheng District has launched the upgrading and transformation of 41 large and medium-sized markets in the region, hoping to upgrade and transform the market group in the region, and create a high-end business, brand and trading center.

The largest and most influential small commodity professional business base in northern China will be changing the positioning of wholesale markets and building high-end business centers. The Hongqiao market will change the treasure market to sell the low-end format of raw materials and create the first jewelry design brand center in China. The evergreen mall will also build a modern trading center for Beijing stationery products.

In addition to the transformation of high-end market, in the economically developed areas, many industrial products and production materials wholesale market modeled on the appearance of shopping malls, and the appearance of shopping malls has become a trend. It has even merged it with business buildings, exhibition halls, specialty shops and commercial pedestrian streets. It has become a commercial gathering of raw materials, shopping, leisure and sightseeing, catering and entertainment, which is similar to MALL.

Keywords 2 agglomeration effect

　　 Market agglomeration It is the wisdom from ancient times to the present and the most effective magic weapon for attracting customers and retaining customers. In the future, the wholesale market will also be the trend of the wholesale market. At present, it is a common practice to classify commodities according to their formats and to classify the same attributes into the same area.

Baigou for example, it is understood that Baigou existing bags, hardware and electrical machinery, clothing accessories and other wholesale markets, accompanied by the arrival of the wholesale clothing market in Dahongmen, if the wholesale clothing can be combined with the original local wholesale business format, the advantage of format aggregation will appear.

The industry also said that the wholesale market relocation and the business of the same format will be concentrated in one area, and the wholesale market affecting the whole country is the future trend of Baigou development. Once we do not only cover the wholesale market of many formats, but also cover the core business of the whole industry chain, then the Baigou wholesale business will make the Baigou power increase greatly.

Keywords 3 full channel operation

The rapid development of the Internet has brought about a new business development mode. Consumers' demand is shifting from the consumer price orientation in the past to a more focused consumption orientation. Consumer oriented and full channel operation is becoming the main direction of China's retail transformation.

However, for most merchants in the wholesale market, it is difficult for them to operate an e-commerce platform. In this case, the market provides an e-business platform for merchants, while reintegrating the original entity market resources, it not only opens up a new sales channel for merchants, but also enables merchants to respond to the demands of consumers more quickly.

It is understood that at present, there are not many service platforms for wholesalers in China. In fact, upgrading the traditional wholesale business and wholesale channels to the three stores in the form of physical stores, computer shops and mobile Internet stores has become an important direction in the development of the wholesale industry through the development of "wholesale channels".

In addition to online development, the wholesale market also needs to constantly transform the physical market. The establishment of market e-commerce platform will further shift the passenger flow in the physical market to online. Therefore, the physical market will gradually transform into an experiential shop based on product display and customer experience.

The future of the wholesale market must be an all line business mode under the online and offline common mode. Therefore, how to use the Internet technology to upgrade and upgrade traditional industries, and how to get online and offline to truly achieve full channel operation has become an important issue before the wholesale market format.