Store Image Management For Sales Service

Large scale decoration, like the congenital capital inherited by parents at birth, can not be changed, but we can create our unique image and taste through the clothing and makeup of the day after tomorrow. It is also important to do well in store display and hygiene: enhance brand image and serve sales.

First, master the three levels of display: tidy and standardized, reasonable and harmonious, professional style. The key points are: first, the action should be unified. For example, the treatment chair should be on one line. Shelves, products, customer tools and bags should be placed neatly. In short, all facilities and products should be standardized. The second point is to show consumers positively. For example, our products are positive. The third point is to have a complete display.

Reasonable can be harmonious. Rationality is the guarantee of sales. All the facilities and products in the store must stand in their own position. Image wall, product display cabinet, advertising area, nursing area, rest area, consultation area, washroom and so on. Let our customers and friends get to know us and understand us gradually from entering the store. Until he walked into the consulting room. The advertising area that attracts customers' attention on the wall should not be overlooked. It can intercept target groups effectively. Let the customers in the store first see the business items, physiotherapy principles and so on at a glance.

Secondly, we must master the three principles of display: the gold line on display, the product as far as possible, rely on the front stop, create visual focus.

The gold line on display is the basic principle of shelf products. Simply put is the main push on what gold line will be placed. The most taboo product placement is to shrink your products in the innermost part of the shelf, half hidden and half hidden.

There is a kind of person around us, even if he stands silent among the crowd, you can see or feel his presence at once. This strong feeling is that he has certain qualities. We also want to focus the products we want to launch into the greenish flowers. This principle can be widely applied: new products, main products, main push items, treatment packages for old customers in stores, etc. can all become "unique talents" in the store with special functions and meanings. Remember, to be a leader in a customer's mind, you are close to success.

Third: the effect of display. Including size effect, color difference effect, lighting effect. Attention should be paid to the size and color matching of facilities and products. Lighting is the most important. Always remember that the shop is brighter than the shop. If the lights are dim, you can't see anything clearly. If the new customers are not in, they must be playing drums. So don't let your customers stop because of the lights.

This bright place is also important. The treatment area should be bright, and the consultation room should be bright. The product items you want to advocate should be "bright"!

Style is unique. It is the overall image of a store. Play a guiding role. Our stores have a uniform style throughout the country. That is simplicity, health and professionalism. This is in keeping with the consumer psychology of our customers.

If the above display and other hardware elements are regarded as "clothing" of store image, then the software factor is the makeup of store image. "Appropriate" is the basic criterion of this makeup. It depends on the small details of the store. Such as the cushion on the seat, the decoration of flowers, birds, insects and fish, the soothing music and so on. From the customer's point of view, we can think about the problem from the perspective of customers, satisfy the needs, value service, create a warm and comfortable.

　　 Impurity If placed in a place that should not be placed, it is like a beautiful girl with a good facial features and a beautiful face. Therefore, we must let the store and sales and services have nothing to do with the invisible stealth. The key is our consultation room and nursing area.

In daily life Business Hours Inside, store must be clean and tidy, do: rest area, no sundry goods, no ground, no footprints, no physiotherapeutic instruments, no damage, no dust, shampoo, no water stains, no showcase, no dust, no messy. Shop outside to do "wash your face" and clean up in time.

　　 Store image Another important factor is the image of the staff. Make people feel comfortable. Smiling and opening your mouth are good tools for your service. Keep your clothes clean, your hair clean, your makeup suitable and your mouth free.

To create a store image consistent with our product positioning, to provide help for service and sales is the prerequisite for the continuous operation of the clothing store.