Bosideng Tops The Top Of China's Textile And Apparel Industry.

Recently, the AQSIQ and China brand building Promotion Association jointly issued CCTV evaluation results of China brand value in 2014. Bosideng brand The brand strength reached 918, and the brand value reached 19 billion 749 million yuan, ranking the top of China's textile and garment industry.

Bosideng group was founded in 1976 in Changshou City, Jiangsu Province, the founder of the brand and chairman of the board of directors is the national model worker, the tenth, eleven and Twelfth National People's Congress, the founder of the cause of socialism with outstanding Chinese characteristics, Mr. Gao Dekang, a well-known entrepreneur. Since its establishment in 1992, Bosideng has gone out of a successful road for private enterprises to implement the famous brand strategy. Bosideng developed from the village sewing group with only 8 sewing machines to the world's largest and most technologically advanced down garment production enterprise. Its products have been ahead of the country for 19 consecutive years. For 18 consecutive years, the only representative of China's winter clothing has been released to the world. The market share of the brand combination market occupies half of the national down garment market. Through continuous brand building, Bosideng has become the only enterprise in the field of consumer goods in China that dominating "China's world famous brand", "National Quality Award" and "China Industry Award".

Bosideng is the largest and most advanced brand down garment manufacturer in the country. It is mainly engaged in the development and management of its own down garment brand, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. Its brands include "Bosideng", "snow fly", "KangBo", "ice cream", "ice fly", "upper feather", "Bosideng men's clothing", "Ricci-Club women's clothing" and so on. Up to now, Bosideng has set up "China's world famous brand", "National Quality Award" and "China Industry Award". It has become one of the leading industries in China, demonstrating its achievements and vitality in the practice of famous brand strategy, excellent management and independent innovation. On the basis of strengthening the main business of the down garment, the group further optimizes its product mix and improves its profitability, so as to gradually realize the development strategy of four seasons. At present, the group's non feather clothing products include Bosteng men's wear, Jesse's dress, Rui Qi women's wear, Mogao casual wear and so on.

In recent years, Bosideng refers to the international standard "brand evaluation brand currency value evaluation" (ISO10668) and brand value evaluation. National standard The requirements of the brand evaluation multi cycle excess earnings method (GB/T29188-2012), establish a brand building standard system that is in line with the international standards, strengthen brand management, establish a brand management system such as brand management system, brand culture construction management regulations, and firmly grasp the links from brand positioning to product positioning, channel positioning, etc., so that the brand performance is consistent with brand positioning, and the positioning of each brand is clearer, and the target consumer group is more correctly locked.

At yesterday's launch site, Chairman of Boston Gao Dekang discussed the theme of brand value evaluation, developing the brand economy, and building an upgraded version of China's economy. He also discussed and discussed the practice of Bosideng in enhancing brand value. Gao Dekang believes that for an enterprise, brand not only means market share, but also means survival and development. When the market goes from "commodity consumption" to "brand consumption" stage, enhancing brand value and influence has become the commanding point that market competitors must contend for.