Shop: Investors Need To See "Vegetables" And "Rice".

Before the shop, we should pay attention to the study of the residential population around the shop.

What kinds of people do they need, and investors need to see "vegetables" and "rice".

A number of eyes, such as the torch of investment operators, in this respect from the following ten points to study, the open shop may wish to keep an eye on:

First, the changes in the surrounding communities, the total population and the population, the demographic factors such as passers-by and marginal customers.

Two. Population composition.

There are both urban and new Shanghai residents in the community, as well as overseas residents living in Shanghai.

Three, population density.

For example, the business circle should distinguish between the main business circle, the secondary business circle and the marginal business circle.

Four, gender

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The proportion of male to female is different, and the varieties of management are naturally different.

Five, the employment situation of adults in their locality.

The employment rate is related to purchasing power six and age composition.

The decorating style of the shop has much to do with this.

Seven, household structure.

The only products of the two employees, the three or four generations in the same class, the old wives and so on, the targeted products should vary from person to person.

Eight.

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Through research, take good care of yourself and do more wedding and wedding business.

Nine.

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We should consider more for parents, and the economy is also a good account of children.

Ten, study national structure.

The living habits of different nationalities are different.

The smaller the store research is, the more accurate the target market will be.

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Today, with the increasing number of sales channels such as electricity suppliers, people are not only satisfied with the factors such as good-looking products, good store decoration, etc., but we begin to demand more and more services.

That is to say, if you are still studying sales skills, you have slowed down.

Sales are not sales, but services! Sales can be equated with services.

I once received a customer in my shop. The customer bought 5 clothes on the first day, and returned second days later, "my husband says this dress is not good-looking. Can I change it?" I replied, "sure, you can return it."

If you can't pick it up, you can return it! "Because the service in this street is not very good. Local customers are accustomed to coming to this street.

So the customer was very surprised at that time. After a few seconds, he reacted and said, "no, I will not buy it if I buy it. I just need to change it."

Because she tried a lot yesterday, so she didn't find a circle when she looked for a circle, and I volunteered again for the 2 time in a row: "I'll help you to return it!" she was embarrassed to take away the refund, and continued to say thank you.

After half an hour, the customer went back to the shop. She took a man and went into the shop and said, "this shop is very good."

Then he said to me, "this is my sister. I'll take her to buy clothes."

Then her sister bought 3 more.

In this case, I do not have any sales skills, nor do I have any complaint handling skills.

And she is willing to pull her sister away from home to spend, because of service rather than clever sales skills.

When the entity shop complains about the impact of the electricity supplier, why don't you think about it? The electricity supplier has no reason to return the goods for 7 days, and has also bought the "back insurance" for the buyer ahead of time.

But at present, most of the physical stores in China have such terms as "no replacement, no refund" and "no replacement of the price".

When customers ask for a refund, they use the polite words to make a lot of trouble.

And what I'm talking about is just after-sale service. You still need to study the whole sales process.

So, what is service? In a word, service is to satisfy the needs of customers, what is better service? It is to move customers beyond the expectations of customers.