US Black Friday Is Expected To Grow By 4.1%.

Thanksgiving Day to Christmas is the busiest time for US businesses in a year. During this period, consumer spending will generally increase substantially.

In the United States, sales in the year-end holiday shopping season (November and December) account for 20% to 40% of the annual sales volume of retailers.

In 2013, 31.9% of Jesse's Penny stores came from this shopping season.

From the fourth Thursday of Thanksgiving in November to the next day's "black Friday" until the weekend of the week, it is considered to be a climax of the shopping season.

In order to seize the most important business opportunities in the year, retailers in the United States are adjusting their holiday sales strategy this year to win maximum benefits.

On Thanksgiving Day, one of the highlights of holiday shopping in the United States is that many businesses start marketing campaigns early.

Kemat, a discount retailer, launched promotional ads in September, and WAL-MART and Taghit department stores also launched a list of "hot gifts".

Market experts believe that the concept of "black Friday" shopping has now been broken, and time has been extended.

According to a survey conducted by the National Federation of retailers, consumers are expected to spend 140 million people on holiday shopping or online shopping this year, which is almost the same as last year. Of them, 25 million 600 thousand shoppers were shopping on Thanksgiving Day, and 67 million 600 thousand shoppers were shopping this weekend.

"Black Friday" evolved into "black Thursday", becoming another notable feature of this year's Thanksgiving Day promotion.

To provide home reunion for employees.

Businesses used to shut down during Thanksgiving day until Friday.

This year, in order to attract customers and compete better with online shopping, Jesse Pani, Messi, Taghit and other department stores in the United States chose to open the curtain of "black Friday" ahead of schedule. They open for business at 5 or 6 p.m. on Thanksgiving Day, and do not close until 10 o'clock Friday night.

This year, the discount of Thanksgiving Day is even greater than that of "black Friday". On the day, there were 86 items of notebook computers and tablet computers on sale, and only 9 on "black Friday".

According to Adobe data, the average discount on Thanksgiving Day is 24%, while black Friday is 23%.

Patronize WAL-MART on Thanksgiving Day.

The number of customers is amazing, and TV and video games are the most popular products.

WAL-MART, the world's largest retail chain, said that customers who visited the Thanksgiving Day were up to 22 million this year. Tablets, televisions, bedding, children's clothing and game machines were hot selling products throughout the night.

The hot selling products of Taghit department store are televisions, game consoles, iPad and Nikon L330 cameras.

Taghit department store said that on Thanksgiving Day, 1330 stores in 47 states sold 1800 TV sets and 2000 game machines per minute.

According to IBM's trading data from 12 to 6.4% noon on Thanksgiving Day, from the Thanksgiving Day to the next Friday, the volume of online shopping increased by 6.4%, but the average paction volume was 139.8 dollars, down 1.8% from the same period last year.

Benefiting from the acceleration of the US economic recovery process and the fall in international oil prices, analysts expect us consumption to increase in the shopping season this year.

The third quarter's performance also showed some improvement.

WAL-MART's third quarter business income rose 3% over the same period last year. WAL-MART said that the decline in oil prices was a positive factor for its fourth quarter performance. Its fourth quarter sales in the US market were expected to grow by 1%, compared with 0.4% in the same period last year.

Taghit department store's first quarter growth in the third quarter has been the first time in nearly 4 quarters, and its revenue and earnings have exceeded market expectations.

Due to the good economic performance of the US in the second and third quarters, the National Retail Federation predicts that the retail sales of holiday shopping season will reach US $616 billion 900 million at the end of this year, up 4.1% from the end of this year, up from 2011, the largest increase since 2011. The average person will spend 804.42 US dollars, up 5% over the same period last year.

The forecast data show that the consumption desire and actual purchasing power of American consumers are gradually increasing.