Wanda Plaza: Clear Positioning, Filling Western Zhengzhou Business Blank

Zhengzhou Zhongyuan Wanda Plaza is the third generation Wanda Plaza of Wanda Group, with a total construction area of about 530 thousand, with a commercial area of 260 thousand. There are Wanda Department stores, WAL-MART, Wanda cinema, big singer KTV, Yongle living appliances, ZARA, UNIQLO, H&M and other ten main stores, and a 310 meter walk street.

As the most powerful commercial real estate developer in China, building mall is the strength of Wanda Group. The 27 Wanda Square, which opened on nautical Road, was 100 thousand larger than Zhongyuan Wanda, with a construction area of 630 thousand (170 thousand of which was shopping center).

Ms. Liu, who spent the weekend shopping at Zhongyuan Wanda Plaza, told reporters: "my family lives in the West. Originally, I want to go to a street to see a movie. I want to go to the big Shanghai. The traffic is not convenient, and the old people are tired. Now basically I come to Wanda. I can go shopping, have coffee with my husband, watch a movie, and can bring the elderly and children to eat food on the third floor."

In October 31st, the 100th Wanda Plaza, the whole country. Kunming CBD Wanda Plaza opened, and Wanda immediately triggered a 72 hour shopping carnival on October 31st, 2 ~11, and thousands of people queued up to become the norm for the three days. According to statistics, the three - day nationwide " Wanda Plaza "Attracted about 60 million passengers, and the turnover of 5 billion yuan has created a new record in the domestic retail industry.

Insiders say that Wanda Plaza The success in the whole country is mainly due to its clear positioning and a set of applicable national standards. No matter which Wanda is in China, the style of architecture, interior lighting design and fashion brand... It can be seen that the shopping center is Wan Da Kai. For example, the Central Plaza of Wanda, which is located in Zhengzhou, gives people a sense of fashion and approachability, and the average price of its clothing brand and restaurant brand is not high.