Tough Guy, 45 Years Old, Explore The Internet

Sheng Faqiang, chairman of the Toread Outdoor Products Co in Beijing, is keen on traveling and outdoor activities. He has gone to the Antarctic and has successfully climbed many high altitude peaks.

At present, Pathfinder has become an integrated platform for outdoor travel services through a series of acquisitions. What is the basis for such a big change? What is the company's consideration? What is the difference between outdoor experiential travel and traditional travel? Does the Pathfinder have real Internet thinking? What are the risks and opportunities involved in outdoor travel service? Interview Sheng Faqiang with these questions.

Study engineering surveying and outdoor sports

In the afternoon of the end of August, in the office of the chairman of the 24 floor of headquarters building in Beijing, the daily economic news reporter saw it.

Founder Sheng Faqiang.

This year's 45 year old Sheng Fa Qiang's first impression to reporters is "thin", bright eyes, dark skin, revealing a "tough guy" style.

In addition, Sheng Fa Qiang wore an outdoor short sleeved POLO shirt, with light colored casual trousers underneath, and shoes for outdoor hiking shoes, which is in sharp contrast to the "suit suits" of most business owners.

It is understood that in 1992, Sheng Fa Qiang graduated from the engineering surveying major of Central South University of technology, and the profession needed frequent field surveys. This seemed destined for Sheng Faqiang's indissoluble bond with outdoor sports.

"Since I was young, I have an interest or interest in the outdoors."

Sheng Faqiang said that he was born in an ordinary family in Dunhuang, Gansu, in the Desert sandy land in the northwest, far away from the bustle and bustle of the city. Because of the environment of childhood growth, he had zero distance contact with nature.

In his communication with reporters, he told more about his outdoor sports career and his fascination with outdoor adventure.

Sheng Faqiang told reporters that in November 2010, as a member of the twenty-seventh China Antarctic expedition, he went to the South Pole and finally arrived at Great Wall Railway Station.

Standing on the Antarctic continent at more than 20 degrees below zero, the harsh living environment makes him feel how insignificant human beings are before nature.

Sheng Faqiang also said that in August 2011, it once again embarked on the journey, and this time the destination is the African Kenya nature reserve, to participate in watching the Earth Research Institute "save the black rhino" science project.

In September 2012, he went to Peru to carry out the adventure tour of the Amazon (295.59, 5.62, 1.94%) expedition and watch the lungs of the earth.

Since then, in February 2013, 13 people, such as Sheng Fa Qiang and so on, came to the Galapagos following the watch of the earth organization. Under the leadership of the Darwin foundation, they inspected the ecological environment of Galapagos Islands in Ecuador.

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In Galapagos, the most impressive thing is the harmonious coexistence between animals and humans. The blue footed booby on the ground can be seen. The sea iguana crawls freely at the foot of the human race. The sea lion lies on the fishing boat and the chairs on the pier.

Passing through an open-air restaurant, he saw that several sea lions and Pelican were there to catch up. The scene was very pleasant.

"In 2011, when the new president of the company was in place, they would have more time to engage in outdoor adventure and scientific research activities, and gradually began to practise climbing peak heights."

Sheng Faqiang said that in February 20, 2013, he successfully climbed the summit of Kilimanjaro in Africa, and successfully reached the summit of moustag in July 28, 2013.

Sheng Faqiang sighed that, whether it was the four scientific expedition in 2010~2013, or the high altitude mountaineering started in 2011, these outdoor sports were full of adventure, challenges and hardships. After these activities, individuals gained a lot from it, especially in the face of hardship and tenacity in the face of difficulties. In addition, these activities can purify and temper human mind.

In more than two hours of communication, the strong and broadened international vision and the profound understanding of outdoor sports left a deep impression on reporters.

For example, it explained outdoor bird watching activities.

"There is a very wonderful migratory bird in New Zealand. In the early spring of China, it migrated from New Zealand to Dandong for 1 months to relocate to Alaska or Siberia, then to fly back to New Zealand for the winter, but surprisingly, in second years, the bird hatched in Alaska could fly directly to new Zealand along the route that the mother bird flew over."

How amazing it is to find a place that has never been before. When it comes to this place, Sheng Qiang shows an excited expression.

Although there is not much real feeling about it, Sheng Faqiang can understand the joy of it through his explanation and the way it shows.

Through the above explanation of Sheng Fa, the reporter found that Sheng Fa Qiang is already an outdoor sports professional player, and the Pathfinder, as a company that provides services for outdoor sports players, has such a professional "player" boss, and can naturally stand out in the poor overall operation of the apparel industry.

It is understood that at present, the apparel companies in the A share market are in a slump. Many enterprises have begun to go downhill, and their valuation and performance have declined sharply. However, the Pathfinder has maintained a good momentum of growth.

In the first half of 2014, the company's operating income increased by 21% over the same period, and its net profit attributable to listed companies increased by 26.93% over the same period last year.

"In a Tsinghua EMBA alumni group, we will organize outdoor adventure activities on a regular basis, and part of the membership fees will be customized explorers."

Sheng Faqiang introduced, in addition, in recent years, each scientific research and high altitude mountain climbing, the participants were all equipped with Pathfinder equipment.

"I am both an outdoor player and a player at the same time."

Sheng Faqiang said that as a player, he can experience and test the company's products for the first time in outdoor sports. From another level, this is also close to the outdoor market. Only in this way can we create products that can really meet the needs of consumers.