Nanjing Shopping Center To Spend Millions Of "Christmas Tree Planting" Christmas

"Compared with the past, Department Stores pay more attention to the creation of atmosphere."

A shopping mall says that this year's Christmas landscape is spent over millions of dollars.

In November, people passing by the city found that Christmas trees full of festival feelings stood at the gate.

"The Christmas tree of the year before can vomit bubbles. Last year's Christmas tree can be struck as a clock. What is this year?"

"This year's main walk

The route. "

The leader of Shui you Cheng said that the theme of this season is "ice and snow". It is very winter in the north and South Pole.

And reporters also saw that in addition to the Christmas tree, water tours both inside and outside the city have "snow and ice" landscape, has formed a main body.

The polar bear, penguin, reindeer and mammoth are adorable.

Similarly, in Xinjiekou in November, a small Christmas filled train attracted high popularity.

"This is the snow country train."

According to Deji square, the snowy train is 22 meters long and 4.5 meters high, consisting of a series of exquisite and retro locomotives and a luxurious carriage.

Together with the snow house and Christmas tree in the Plaza, the whole Christmas landscape is expensive.

In fact, landscape design has become a more and more important part of major department stores and commercial complexes.

"Commercial space, apart from displaying the concept and culture of shopping malls, aims to bring different shopping experiences to consumers, which are unmatched by online e-commerce."

One industry insider said.

It is understood that the large-scale outdoor display of shopping centers, in addition to innovative ideas, professional design team and construction team are indispensable, and the overall cost is not bad. This year, a large department store store costs up to 3 million of the cost of landscaping.

"Christmas landscape is basically the highest cost in the whole year, over million yuan."

In fact, in order to fit in with the Christmas atmosphere, water tour city has been racking its brains every year to create ideas. "The effect is obvious, customers are paying the bill," our official said.

"The demands of consumers have been improving.

Before Christmas, we only need Christmas trees and Santa Claus. In recent years, we have found that people in Nanjing prefer interactive landscapes.

The head of Nanjing new hundred Center store said, for example, the Christmas tree with merry go round launched by new 100 in 2011, many people still remember it.

It is understood that the mall landscape is divided into two outdoor and indoor settings.

"We have large floor space and small site limitations.

Corridor, atrium...

It can hold business activities or organize arts and public welfare activities. "

A shopping center official also said that the annual cost of landscaping is in millions of units, and there is a trend of gradual increase.

In addition to creating festivals, landscaping is also being made.

Although department stores are small and expensive, it is a consensus to invite all kinds of "Landscapes".

"Shopping malls are making greater efforts to create festivals, while sparing no effort in landscaping."

One industry insider said, especially at the end of the year, the ingenuity of the landscape will make customers stay longer. The longer they stay here, the more likely they are to shop.

"The idea we want to convey is that people are here not just to buy things."

A person from Deji told reporters that as a top shopping center in Nanjing, they prefer to make customers who come to shop feel a different atmosphere, so that they can agree more with shopping malls.

Spend money on landscaping, for this phenomenon, the industry also believes that consumer spending is from the acquisition of tangible goods for the purpose of changing to enjoy the life experience worth remembering, experiential business began to emerge.