Change Your Idea Of Clothing Store Decoration

　　 1. The Change of Marketing Mode Design Concept

The so-called marketing mode refers to the way in which stores realize the process of commodity trading. With the accelerating pace of human life and the increasing sense of time, the traditional way of shopping - customers can only access goods through salesmen. This way, which wastes time and lacks emotional communication and free choice, is far from adapting to the development of the times and customers' consumption needs. As a result, the marketing mode has changed to two directions since the 1960s, namely "fast shopping" in a very short time and "entertainment shopping" in a long time.

"Fast shopping" refers to the sales mode that enables consumers to buy the goods they need in the shortest time and at the fastest speed. Since the Second World War, "shopping malls" have sprung up in Europe and the United States, that is, "supermarkets" now, to meet people's growing consumption needs with an open shelf direct selling system. With the continuous development of science and technology, more convenient forms of "communication shopping", "telephone shopping", "television shopping" and "online shopping" have emerged. These shopping methods are convenient for customers and greatly save customers' time.

"Entertainment shopping" refers to a large-scale comprehensive marketing service mode integrating shopping, entertainment, leisure, viewing, communication, fitness, beauty and other activities. This kind of shop is usually a comprehensive commercial building. In addition to shopping malls, supermarkets and specialty stores for selling goods, there are also concert halls, galleries, tea houses, bars, beauty salons and other spaces. The image of the crowded, rigid and single store in the past has been changed to a multi-functional comprehensive business group.

　　 2. The Change of Space Environment Design Concept

The space in the mall is mainly composed of "seller's space" and "buyer's space". Traditional stores are dominated by seller's space, and most of the space in the store is occupied by counters, shelves, goods and salespersons. The narrow customer passageway and detention space result in crowded people and greatly reduce the enthusiasm of consumers for shopping.

Modern store space design has reversed this phenomenon of putting the cart before the horse, minimizing the display area, making props with pipes, plates and transparent materials, and emphasizing its permeability and flexibility in both physical space and visual space. On the premise of leaving enough activity space for customers, more attention has been paid to the creation of rest facilities and pleasant environment, and shopping guide system devices have been added to reflect the "customer-oriented" marketing concept everywhere.

　　 3、 couture Change of surface design concept

The modern storefront, including the overall image of the mall building, the main entrance facade, signboards, shop windows, space outside the store and landscape facilities, is the external image system of the overall environment of the store, and is also the new concept of the storefront design system advocated by the modern commercial display design. Pursue the openness and transparency of the store, and accurately express the business philosophy and characteristics of the store through the distinctive design of the store and the external environment, which is the goal of today's businesses and display designers. Traditional shops are narrow doors and windows. Some artists arrange the windows as shop windows, ask celebrities and celebrities to write shop names and make three-dimensional characters and signboards, which are stereotyped and lack of characteristics.

　　 4. Focusing on cultural concepts and brand image plan

The world has entered the era of knowledge economy, and the knowledge economy has become the key capital for the development and growth of businesses, including brands, services, information, networks and other assets that enable businesses to gain competitiveness, business know-how, management methods, corporate culture and other assets that reflect their internal development dynamics, staff quality, knowledge, skills and other assets that reflect human resources, And expert systems and other assets that reflect their supporting systems. For this reason, relevant experts put forward eight business operation sections to shape brand image in an all-round way: creating brand, planning brand identity system, designing brand symbols, controlling brand communication, accumulating brand assets, developing brand extension, building brand system, and realizing brand globalization.

　　 5. Focusing on commodity display artistry

The formal rules of artistic beauty are widely applied to commodity display, and the orderly arrangement of color, planning, modeling, etc. constitutes an exhibition space rich in orderly beauty and easy to identify. Use large light box pictures, enlarged models, etc. for close-up display. Dynamic display with strong visual impact using electric devices, camera equipment, multimedia technology, stage lighting technology, etc. The use of POP advertising as a guide and shopping guide display can enable customers to touch, operate, demonstrate, experience and participate in interactive display. These display techniques are popular practices for creating modern commercial space.