Beijing Zhejiang Famous Brand Center Is Out Of Fashion. The Normal Mode Of "Commodity Collection" Is Difficult To Maintain.

The head of the investment department of Chinatown building said that the contract between the property owner and the Zhejiang famous brand center expired. Analysis from the North Business Research Institute shows that although the large collection mode is popular in Beijing all over the country, Zhejiang's famous brand center is not able to maintain its normal operation mode for a long time.

　　 quietly Shop withdrawal

The hot commodity market of various places made the local specialties have access to the capital, but the sale of normal products encountered Waterloo. Reporters saw that in the past had attracted more than 300 brands settled in Beijing. Zhejiang The famous brand has already been withdrawn from the store. According to the staff of the property side, the Zhejiang famous brand center has been closed for nearly two months. The above director of investment promotion said that the three floors have been leased out for decoration, and may cooperate with Korean enterprises in the future, but the specific format has not yet been determined.

Although the contract with Chinatown is due to break up, the operation of the Zhejiang famous brand center for three years is also hard to say. Beijing Business Daily reporter survey found that in addition to two layers of RT mart, other shops are basically remote. A shopkeeper who runs a specialty in Inner Mongolia for more than four years has said that there are a lot of tourists on weekends, many of whom are repeat customers. Many customers just hang out on the first floor. "There is not much concern about Zhejiang's famous brand center before."

The Beijing Business Daily reporter also saw in the public comment network that the netizen entitled "CC Tour" was commented in September 27th, that the Zhejiang famous brand center was good in the first two years, and its products were complete and often used to do activities. But since last year, some shops have been out of stock for a long time, and customers are getting scarce. Consumers who express similar views are not in the minority.

　　 Marketing unfinished

In contrast to the consumer's impression, Zhejiang's famous product center opened its doors at the beginning of its business, and there was no voice after one year. Beijing Business Daily reporter through the network search to find the Zhejiang provincial chamber of Commerce issued the "Beijing Zhejiang famous brand center advertising publicity production tender notice". The announcement gave a detailed account of the scope of investment, advertising funds and conditions of the tenderee; the Baidu library also had the communication plan report of the famous brand center in Zhejiang that month. But these data only stayed in the first half of 2011, and the official micro-blog of Zhejiang famous brand center also stopped updating in early November 2011.

In response to the above situation, the Beijing business daily telephoned the Zhejiang provincial chamber of Commerce to issue a contact telephone. The staff said that the specific circumstances of taking office were unclear. Beijing Business Daily reporter then called the person in charge of the project responsible person telephone, but as of press time has not been connected.

It is understood that the Zhejiang famous brand center was officially opened in June 21, 2011, consisting of quality of life Museum, local city hall and professional museum. 12 of them will take turns to organize a theme promotion and promotion month every month. The center has a total area of 17 thousand square meters. At the beginning, a total of 328 Zhejiang enterprises were settled. The famous brands in Zhejiang, such as famous brand names, Chinese time-honored brands, famous export brands of China, well-known trademarks in China, such as famous old brands, Wu Fang Zhai, Lou Wai Lou, Zhang Xiaoquan, etc.

Business dilemma

Since 2010, Beijing has become one of the items that stimulate consumption and stimulate economic growth. It is understood that the major commodities market from first to 42 covers 24 provinces (districts), a total of 2824 enterprises, more than 2.3 kinds of special products exhibitors, the cumulative site sales of 301 million yuan, a total of 918 brands through the large set into the Beijing market.

The North business research institute thinks that the big set mode may not be suitable for the normalization operation of Zhejiang famous brand center. Lai Yang, a special expert of the Beijing business and Research Institute and Secretary General of the business economics society of the city of Hong Kong, said that the previous big collection mode could gather dealers, producers and consumers everywhere. In the short term, the three could seek cooperation opportunities and play the role of matchmaking. Under the trend of the current electricity supplier's popularity, there is no need to pass the selling platform of "big collection". Zhejiang famous brand center operates in a normalized mode. Despite the support from the government, fierce competition in the market still can not recover this defeat.