Suning Commodity Turnover Rose Sharply, Total Sales Volume Increased By 735%

On the day of double eleven, as of 18, suning.com sold more than 300 thousand thermal underwear, 190 thousand down jacket, 80 thousand pairs of sports shoes and 236 thousand light bulbs.

Among them, ADI, XTEP, PEAK, Heng Yuan Xiang, north polar, South Pole, Playboy and other brand sales rank the forefront of department stores.

The stakeholders of the open platform business department said that one of the reasons for the doubling of the sales volume of the dual eleven open platform is that Suning invested huge amounts of resources and red packets for free platform businesses.

Such as stores, "thousand soldiers", "WeChat red envelope", "S code", "big poly Hui", "flash pat" and so on. From the overall effect of 7 days ~11 days, the drainage effect is obvious.

On the 11 day, the delivery rate of orders reached 97.3%.

The latest news shows that as of 12 noon at 12 o'clock, Suning half day city 11 days, the order delivery rate has reached 97.3%.

At present, Suning has achieved half a day in 55 cities such as Changzhou, Wuxi, Wuhu, Yinchuan, Ningbo and Luohe.

In August this year, 12 cities in Tianjin, Wuhan, Chongqing, Hangzhou, Xi'an and other cities launched "Haste" to support goods within 2 hours. Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Nanjing 6 cities to achieve three delivery a day.

Related links:

It is worth noting that there are already some strong cross-border import e-commerce platforms, trying to discuss direct cooperation with overseas retailers.

But at present, the industry has not heard of any electricity supplier has been talking with overseas brands to supply directly.

Because there is a very big obstacle, the power of cross-border import of electricity providers is insurmountable.

"A lot of overseas goods are used to making profits in the mainland, or in the past, in order to enter the mainland market, they invest a lot in manpower, material resources, financial resources and energy, and have a mature partnership channel. There is a mature agent system to help the mainland market."

Wu Zhibin explained to the daily economic news reporter, "this will lead to a huge conflict between the previous pricing strategy and the existing direct purchase abroad.

This is especially true in luxury goods and clothing, and the price difference will be very huge. "

"We compare the chain cost of Chinese traditional B2B import trade and the chain cost of direct mail purchase today," Ceng Bibo, founder of the ocean terminal, told reporters. "The cost of the former includes agents, distributors, distributors, and various taxes and fees generated by circulation. The final price is more than two times; if the direct supply chain direct mail is added, the tariff and logistics costs of entry will increase by 30% to 40%."

In other words, if we can get through the supply chain, the retail price of cross border direct purchase will be half cheaper.

Another industry figure told reporters that the total cost of the package was 106 yuan, and the selling price of the supermarket in the mainland was 189 yuan, while the cross-border import electricity supplier could be sold at a very low gross profit margin. "Cross border shopping can earn 3 yuan per bag of diapers. According to the tariff of 15%, the comprehensive cost is about 125 yuan, plus 3 yuan profit, consumers can buy 128 yuan online."

Obviously, after the intermediate links are opened, the consumers are naturally benefited.

But this touches on the members' interests of the original mature sales system, whether it is the most upstream source or the middle level channel.

Therefore, the front-end of cross-border import business seems to be very busy. If we can not solve the problem of the above supply sources and open up the supply chain, it will be difficult for the whole industry to take off.

"In the past few years, the mainland electricity supplier has achieved dozens of single to tens of thousands of single crossing.

But cross border importing electricity providers should achieve a daily average of 10000 single level, there are still many ways to go.

Wu Zhibin bluntly said.

This is also the view of many people in the industry. Cross-border import electricity providers do not yet have a clear profit model. Only by doing a certain scale can they turn the single source of goods into their own hands to make real profits.

"Before this, we can only burn money, hope to burn out a money."

Wu Zhibin said.

According to industry estimates, the larger platform vendors are selling at about one thousand or two thousand per day, and the largest platform, Tmall international, is also unable to reach twenty thousand orders per day.