Application Of Discount In Clothing Store Operation

Nowadays, with the large number of clothing stores increasing, competition among industries is becoming more and more intense.

Sales have become the main means of promoting sales, because clothing prices are often one of the main determinants of consumer choice, especially for those products with high brand awareness.

Therefore, discount is the biggest and most effective way of promoting sales to consumers.

Because of the obvious promotional effect of discount, manufacturers often use it as an emergency means to deal with sudden market conditions, fight against competitors' promotional activities, deal with products that are due or over season, reduce inventory, speed up the return of funds, cooperate with merchants, and sometimes are also an emergency means for sales personnel to fulfill their sales targets.

In fact, clothing prices also have many rules to follow.

The best way to cut prices is not only to promote sales, but also to ensure higher economic benefits.

At the same time, clothing discount also has many operational skills, such as:

1. choose the right ones.

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2. the time for activities is 2 to 3 weeks.

We should consider the normal buying cycle of consumers. If the time is too long, the price may not be restored to the original position.

3. the amount of discount should account for more than 10%-20% of the selling price.

4. discount advertising is simple, eye-catching, accurate and destructive. Do not use fancy form.

5. discount sales promotion products should choose products with high maturity, large consumption, high purchase frequency, strong seasonality, close shelf life, and technology and packaging are in a weak position.

There are some strategies for discount sales promotion.

The 1. degree strategy: This is the most moving point of the consumer.

To determine the extent of discount and the scope of profit margin can not only attract customers but also lose profits.

Generally speaking, nowadays clothing is sold at a high price in many stores. Between 10 percent off and 5% off, in order to boost sales during the promotion period, we must consider the low price and popularity of some popular products.

Overall, the sales promotion period is higher than 20 percent off, the effect is not very good, but in order to consider its own profit overall discount control in 30 percent off - 22% off, it is more suitable.

Of course, for those products that have been overloaded for more than a year and a half, the discount can be reduced to the cost price in order to return the funds.

2. timing strategy: it is best to know when to discount.

Many clothing dealers now choose 51, eleven, new year's day and Spring Festival. These marriages and rush hours are carried out, but all garment enterprises are doing this, and the results will be discounted for you. For example, making special events and news, or clearing out big business in the off-season are worth digging deeply.

3. period strategy: we need to know that the duration of discount should not be longer and better.

This is also particularly important. The clothing discount cycle is too long, but it reduces the consumer's determination to buy immediately, and it is more appropriate to control it for 10-15 days. It takes into account that consumers know the information about discounts, and can also take time to oppress and enjoy special offers at a certain time.

Clothing stores often use discount methods to reduce the reputation of products in the minds of consumers.

Discount sales promotion must match the corresponding advertising, personnel promotion and public propaganda and other enterprises' overall marketing development thinking. We must discard the discount and discount "single play" in discount sales promotion.

If the discount promotion lacks the organic combination with other elements, it will exert the power of sales together, even if the enterprise can see it in a short time.

And profit, however, its effect in helping enterprises to achieve strategic development is weak or even unreliable.