In Addition To Beauty And Fashion In Chengdu!

Speaking of Chengdu, people often think of new hot pot and traditional snacks. Now, Chengdu has another famous international label -- fashion.

In this increasingly cosmopolitan city, profound cultural accumulation and open social atmosphere have attracted the world's innovators and pioneers to converge on a fashion convention. In the international fashion field with few Asian faces, Chengdu's brand has been catching up with the outside world, giving the international T a strong Chinese style.

　　 Italy The Florence men's wear exhibition, which is a global top tier men's suit, is almost impossible to find Asian brands. It is a surprise that since 2006, the Chengdu based Lei Di Boer began to attend the Florence men's Wear Exhibition in Italy every two years and became the only clothing brand in Asia exhibiting.

Similarly, sheme, a high-end shoe brand in Chengdu, has brought fashion to the international arena. Sheme's "enchanting Duchess" series of shoes has been collected by the German leather and footwear Museum and exhibited alongside international brands such as Ferragamo, Dior and Vivian Westwood.

International brands have been rushing to Chengdu in recent years. At the beginning of this year, the Chengdu international financial center was officially put into operation, locating in the most prosperous business district of Chunxi Road business district in Chengdu, and introducing a number of high-end international brands including Luis Weedon, Chanel, Dior and Prada. In the eyes of brand, Chengdu is not only a city with consumer power, but also the best location for radiation to the southwest market.

The studio of Wang Mijia, a born and new independent designer in Chengdu, mainly accepts high-end customers from all over the country and abroad for private customization, about 20% of which are from overseas. Wang Mijia's clothing design studio is one of the representatives of many fashion design industries in Chengdu. More and more local designers began to build their brand labels and put their tentacles on the international stage.

Artists in Chengdu also have the awareness of cross-border cooperation with fashion. Zhou Chunya worked with independent fashion designer Hua Juan in the Judy Hua 2010 spring summer series, named "flower story", and integrated the classic imagery peach blossoms in his oil painting into the fashion of huajuan design.

The four fashion week of New York, Milan, London and Paris have been the vane to lead the global fashion. Nowadays, the fashion industry in Chengdu is developing rapidly, and more platforms are needed. It is a good attempt to host the Chengdu international fashion week. In July of this year, the "2014 Chengdu Fashion Week" was held in Chengdu international financial center.

Tang Shulin, chairman of the Chengdu International Fashion Week Organizing Committee, said that since its birth in 2012, Chengdu international fashion week has been accumulated for 3 years. It has become the largest and most influential international fashion event in Western China. It is also a two-way platform for international designer brands to enter the international market of Chinese and Chinese designer brands, and has become a city card of Chengdu.