"Double 11" Alibaba Force Mobile Terminal

More "end" to make efforts

On the eve of "double 11",

The group announced the first earnings report after the listing, and its mobile performance increased significantly, becoming the largest mobile e-commerce platform in the world.

According to the financial data, in the third quarter of 2014, the paction volume of mobile terminals reached 199 billion 54 million yuan, accounting for 35.8% of the total paction volume.

Zhang Yong, chief operating officer of Alibaba group, said that the services that consumers need in the mobile era are extremely personalized and ubiquitous. This is also an opportunity and challenge for the entire mobile field.

Ali has accumulated more than 10 years of commercial infrastructure, hoping to share these accumulations with the community and do a good job of "cloud" to help entrepreneurs improve their business efficiency.

According to AI's consulting data, Taobao mobile accounts for 86% of China Mobile's e-commerce market.

In the mobile terminal, the first thing to do is to introduce four privileges to the members, including "preferential purchase", "exclusive shopping voucher", "T4 treasure box" and "T4 special field". Among them, it is a privilege that only T4 members enjoy to send red packets to friends through the "treasure box" and to select the best goods.

It is worth noting that "priority purchase" is the highlight of this year's "double 11" Tmall membership privileges. In November 9th and November 10th designated time, through mobile Tmall client, Tmall members can enjoy the privilege of buying "double 11" goods ahead of time.

According to the membership level, the number of priority purchases increased step by step.

This year, consumers who participate in "double 11" are directly involved in shop red envelopes by scanning the wrapped two-dimensional code.

This year, 317 stores in 28 department stores will participate in O2O special events, covering 33 cities including Beijing, Shanghai, Guangzhou, Hangzhou, Wuhan, Nanjing, Chengdu, Xi'an, Changsha and so on.

In addition to Yintai business, Joy City and famous department stores such as Wangfujing department store, Guang Bai department store, Tianhe City, Hongkong new world department store and Ginza department store will be involved in all the brands in the mall.

From November 1st onwards, as long as customers enter the mall and enter Taobao mobile, click on "discovery" and shake it, they can directly enter the "double 11" related activities page and participate in activities such as red packets, raffle, spike and coupons, and have the opportunity to get iphone6, one year's car rights and other awards.

In addition to the linkage with department stores and shoppingmall online, Ali's local life related platform has also been added to the O2O special field.

On the day of November 11th, Ali's mobile catering service platform, "Amoy little", will distribute 50 percent off gold coupons in 1111 restaurants, including leopard, Xu Liushan, South Beauty, Xiao Nan and other famous restaurants, including 23 cities including Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, Nanjing, Xiamen, Chengdu and so on.

Ali's online travel platform "go to" will also launch special tourist routes.

Tmall President Wang Yulei said that this year's "double 11", the entire Ali group and local life related businesses are also involved, whether it is scouring the spot, movie tickets or air travel business, will cooperate with the mobile terminal, to provide consumers with different O2O experience.