Professional "Bag" Shop Is Touted By Second-Hand Luxury Market.

The luxury consumer market is growing rapidly, and consumers are increasingly demanding the associated goods and after-sales services. However, unlike the automobile's own 4S shop maintenance, the lack of many big brand after-sales maintenance services has made Kunming's third party luxury maintenance industry start to rise.

Embarrassed consumers can't afford to afford it.

Despite the slowdown in the sale of luxury goods in China in 2013, all brands are shrinking their expenses, but at the same time, the vast after-sales service market behind them quietly exerting force. Reporters investigating the luxury goods counters in Kunming also found that compared with the huge sales of luxury goods, the after-sale care service of brand stores is almost blank.

"Usually after sale of luxury goods is established in Europe and America. If Chinese consumers want to care for their leather, they need to send their customers to the service points in these areas through stores. The period is 3 months to half a year. Miss Wang, who worked in a luxury store in Kunming, told reporters. In the local luxury goods store, a brand monopoly staff also told reporters that the sale of goods in the store does not provide cleaning, maintenance and other nursing business. Other luxury brands show a certain warranty period, but they need to be sent back to Hongkong or Shanghai or even the European factory for repair. Thousands of dollars in maintenance costs, or hundreds of dollars in basic maintenance costs, are embarrassing for people to afford.

At the same time, although all dry cleaners do laundry leather bags, they do not know how to use high quality leather and professional tools because of their lack of professional nursing skills. Some experienced teachers in the laundry say that they are afraid of receiving luxury goods. "They can't afford to wash them out" is their consensus.

Therefore, for those who love luxury handbags, the most urgent task is to find a convenient, quick and safe way of cleaning. The third party luxury maintenance shop is a new category of luxury goods based on the rapid development of second-hand luxury goods.

Market luxury care shops fill gaps

"Half a year to one year of nursing time, the new package has also changed over the air." The person in charge of the city's luxury care center Shuncheng shop jokes. It is also true that the well spent luxury aftermarket maintenance has provided a fast growing fertile ground for domestic luxury conservation centers.

From preprocessing, special care, quality inspection, to inspection packaging, door-to-door, commitment to quality assurance, luxury care institutions to tide people's sense of their beloved items for a long time has also been enhanced. "At the beginning of the business, the bags that the customers brought were dirty, and some of them even kept the old concept. They brought fur and leather bags to ask us to help them. But under our guidance, customers will also consciously maintain their luxury items on time.

Reporters learned about several luxury maintenance consignments shops in Kunming Shuncheng Wangfujing, Xindu Longcheng and South Asian style first town, and found that a few stores could be consignment services. The charges for luggage, leather clothing and shoes were basically set according to their materials and sizes. The maintenance period was short in 3~5 days or 10~15 days.

If the traditional traditional darning is limited by economic conditions, the current maintenance and repair industry is equivalent to the "beauty" for luxury goods. Can hundreds of "beauty" consumers accept it? In a few luxury stores, the reporters saw Hermes, Chanel, LV And so on. "Many people now have famous brand bags, but the real leather products are troublesome, so most people feel that they spend tens of thousands of dollars on buying a bag. They prefer to spend some money on professional care to shorten the life span of expensive handbags than improper care." The manager of the United States of America told reporters that once a visitor had washed the Celine's smiling face bag in the dry cleaner's shop and washed it into a "crying face pack". Another customer's Chlo canvas bag was heavily stained, and the bags were eventually sent to the shop for reconditioning.

Xu told reporters that he had done a thorough market research in his early years and finally decided to open a luxury nursing shop in Kundu city in 2012. "A successful membership card was made on the first day." Now, the beauty shop has already opened a bigger store in Xindu City, and has opened a branch store in Yuxi. Now its membership has increased by 50% compared with last year, while WeChat has more than 2000 fans. "There are even guests from outside the province to send bags and shoes for our care. Once, we sent more than 10 bags and more than 20 pairs of shoes from Guizhou.

Saint James's Luxury goods The head of Shuncheng store, a nursing center, also told reporters that there were customers carrying bags to Hongkong for medical care. Now, because of the increasing number of nursing shops in the market, the trouble of spanporting customers and a lot of traffic expenses are also saved. "Our orders are growing every year, especially in winter, and even in the cupboards."

　　 Consignment Cost performance High secondary market boom

Besides maintenance, luxury consignment is also a new form of operation. There are such markets in the US buffalo market and Pao o foo in Japan. At home, Milan is booming in Hongkong, Macao, Beijing and Shanghai. Kunming's local luxury consignment is also popular in a small circle.

Xindu Longcheng's beauty and luxury care and Mei Ge, the first city in South Asia, provide such services. The price advantage of second hand luxury goods is its absolute advantage. They will be evaluated according to their style, color and popularity. They are usually sold at the original price of 2~5.

It is understood that the two second-hand luxury consignment shop business mode is very similar. First, the owner of the seller from the seller to sell the bag spanaction price to extract a certain proportion of consignment management fees, some 10%, some 15%, there is no custodian fee. If there is no sales success within two or 3 months, the owner will suggest that the seller reduce the price. The other is that the consumer is eager to make the sale. The owner and the vendor agree on the price, which is basically the 70~80% sold by the owner himself.

Of course, how to ensure the authenticity of the goods in the consignment shop is the biggest problem for the consignment shop. It has great knowledge from the source, identification, market valuation and sales of the goods. "Besides the special appraisers in the store, the boss himself must be a skilled worker, and only accept 80% new bags, and shoes and leather clothes only accept new products." Miss Wang, director of the luxury nursing shop in the United States of America, told reporters: "every day people come to take fake products, while professional potions are not clean on the LV's fake packages, because the cortex is not the same."

In addition to offline stores, these luxury maintenance shops are both wired. According to Wang, the average daily 2~3 package is sent to the consignment or consignment, and the consignment bag can be sold at most 1~2 months.