The Confusions And Countermeasures Of The Development Of The Pregnant And Infant Workers In The Sheep City

The Symposium on the development and confusion of the 2014 China's pregnancy and baby industry is jointly hosted by four units of the Guangdong Provincial Association of pregnant and infant supplies, Guangdong New Union Exhibition Service Co., Ltd., China baby net, and Phoenix Ogilvy & amp; mather (Beijing) brand consulting Co., Ltd., held in Guangzhou Pazhou South Feng Super Hotel.

This conference will focus on the three themes of "brand confusion", "channel distress" and "O2O road". It will discuss more than 300 dimensions.

At the meeting, Chen Xinhua, President of Guangdong Provincial Association of pregnant and infant supplies, made a brief introduction to the Guangdong society of pregnant and infant supplies and the development of the industry.

She stressed that in the current situation of frequent exposure of pregnant and baby products and food safety issues, the industry should unite as one, assume that the hearts of parents are good products, and take responsibility for the whole society.

Zhang Wenting, deputy general manager of China's children's net, focuses on the introduction of the "China pregnant and infant industry research center" by the China baby net.

The center mainly statistics and summarizes the big data of China's pregnant and infant industry, and analyzes the industry trend, industry bottlenecks and industry development power sources through these data.

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Wu Weiwen, chairman of Shanghai Jiaqi Brand Management Co., Ltd., first brought the keynote speech, "borrowing and borrowing of brand marketing", focusing on the development trend and confusion of brand marketing in the industry.

Wu Weiwen believes that brand marketing and promotion are burning money, and many new brands do not have enough capital to support them.

Entrepreneurs can promote new brands with brand names that have been recognized by consumers.

Wu Weiwen takes the promotion of the new brand of the company as an example to explain to you that such marketing is very common in the pregnancy and baby industry.

Next is

Dialogue, Cheng Jianzhong, chairman of Dongguan three yuan Yuyi Garments Co., Ltd., general manager of Guangzhou Jinsheng Baby Garment Industrial Co., Ltd., Jiang Xikang, general manager of Bellone (China) Co., Ltd., Ma Fei, senior director of the brand division of Guangzhou City Health Products Co., Ltd., Zhu Ding Ping, sits in a hall. The business wisdom of many years is coming from the perspective of brand strategy planning, brand culture shaping, brand marketing mode innovation and so on.

In the "channel difficulties", the channel dealer camp led by Jiang Tao, general manager of Beijing Lijia Baby Products Co., Ltd., focused on the topic of "how to achieve sustainable development for children's retail enterprises". Jiang pioneered the key to the sustainable development of baby retailers. The key point for the sustainable development of retailers is to think about them from the perspective of consumers, so as to scientifically distribute the goods in stores and arrange the display of goods in a scientific way instead of blindly following the high profit goods. Quality service is the foundation for stabilizing the flow of people.

The rise of O2O mode means that the unilateral consumption channel represented by single line shop mode or traditional online shopping mode has not been able to keep up with the needs of the times.

Consumers will no longer be satisfied with the traditional online shopping mode of "watching and buying", but prefer the unbounded synchronous shopping mode of "first experiencing online shopping".

In the "O2O road" link, Du Fenglin, the chief consultant of Phoenix Ogilvy brand consulting Co., Ltd., stressed the importance of experience and service to the survival of pregnant and infant retail chain stores in the keynote speech of "shopkeeper and electricity supplier's survival debate". Only by combining online and offline can we give full play to the advantages of O2O.

In this exciting development and confusion of the industry, brand dealers, channel elite representatives and experts have published their views on the current development of the baby and baby industry. The sparks of the baby industry's thinking collision have benefited the audience.