How To Improve The Performance And Popularity Of Clothing Stores

The first is: the customer enters the door is the guest. Is our guest coming first, should we first greet the guests with warm and pertinent greetings, and then receive warm reception? However, the salesperson of the shop obviously did not realize this.

Customers do not understand the needs of customers after entering the door. They are blindly recommended. In this case, a sentence or two can be accepted by customers. If there is no interactive communication with customers, it is tantamount to pushing customers out of doors.

Extrapolation, when the question is spoken, the dealer is at a loss. What is it called "giving customers entertainment"? In fact, many customers have already visited many shops when they enter the shop, so when they wait, they should first ask the customers to sit down and rest. It is better for their colleagues to help send a glass of water and the company's picture books and magazines, so that customers can rest in the waiting time, at the same time, increase the time of staying in the store, provide time for customers to browse the goods and increase shopping demand. And if the customers' friends are so receptionist, can they have a better evaluation when evaluating the evaluation of the goods on trial? When the dealer heard it, he suddenly realized what he should do next. Second: the existing customers do not send customers entertainment activities while waiting for the goods to pick up and wait for friends to try on, which equals the helpers and potential customers.

Third: before customers try on clothes, we should estimate the customers' preferences. At this point, the shopping guide should give the products to the customers for trial. If possible, it is advisable to think that the most suitable products for the customer should be delivered to the customers' hands, so that it can increase the customers' goodwill and increase the probability of joint sales.

Fourth: increase the likelihood of buying back; how to improve the stability of the store after a single customer is settled; the method is very simple. It is very simple to use the excuse that the company's tracking service system is good, so that customers can leave a contact way -- the mobile phone number. At the same time, giving a 10 yuan cash coupon can let the customers easily remember us. After that, we can greet our customers or convey the relevant information when necessary.

From this example, we can see that "human" is the key to the growth of store performance. How to guide a good team to mobilize the enthusiasm of the team is composed of multiple departments of the whole company.

Today, I would like to give you a brief account of the following two causes:

First cause: suppression

If our sales promotion is due to the introduction of new products and the suppression of competitors, we should first start with the strengths and weaknesses of our competitors. From the perspective of strategy, the best tactic for competitors is to show their weakness, then the best tactics for terminal confrontation advantages are as follows: when we understand that a product series of competitors is dominant or superior to us, then we should expose our opponent's publicity secrets and suppress price when competitors are preparing to sell well, so that our competitors can spend a lot of money on their products.

After the cost is unable to resist, it has played a role in making the opponent unsalable. At the same time, it can win certain reputation. However, this must match our product line with absolute superiority. Otherwise, killing one thousand of the enemy is eight hundred worthless.

The second is to guide consumption, that is to say, sing different tune to attract customers' attention with some products.

Second causes:

Backlog, facing the backlog of increasingly devalued sales promotion is inevitable.

First of all, we have to establish a concept: whether the backlog product is not very difficult. If it is very difficult, our strategy is to clear the Treasury and cash in. If not, it requires low profit to stimulate consumption demand.

The above is the analysis of the causes of promotions, followed by how to do promotional activities.

A sales promotion should first be famous, that is to say, there is a theme or a gimmick. Next we have to consider the cost and cost accounting, because the purpose of promotion is different and the accounting method of its cost is different. Generally speaking, we divide into three parts: 1, long term interest 2., medium term interest 3. short term effect.

In this case, we only talk about short-term behavior. The promotion of short-term behavior is mainly concerned with the balance of payments, that is, to divide the total expenditure of a promotional activity into every activity day, and to calculate the base of the balanced turnover of daily activities, which should be lower than the base of the daily turnover.

After that we have to consider the feasibility of the activity. The success or failure of a promotion depends on the timing of the activity, the strength of the discount and how many people know, that is, the rate of information pmission, and the pmission of information is advertising behavior.

Therefore, in what terminal, and what period, what themes, strength, advertising methods and coverage are the key factors in this activity?

There are many factors on the problem of performance, and I do not think about it: the location of the shop, the area, the decoration and other hardware problems. I start from the training and education of the personnel on the simple software problem. I think "people are right to the world".

All actions are human's actions. If a team's enthusiasm comes up, the problem can be solved if we have a little guidance on working ability, but many people think that training is done in place. Why is there no effect? My suggestion is: as far as possible, continuous affirmation of employees + ideological education + importance explanation + material spirit reward + supervision has solved the problem of laziness.

Speaking of reality, I will focus on the following points:

1. hygiene proves that employees are not lazy.

2. show that employees are concerned about products.

3. stock, whether it is safe stock up and warehouse tidiness can explain whether employees are consistent in their appearance.

4. service, whether it is human touch service to explain whether the employee's heart is working.

5. appearance and appearance, showing employees' attention to work.