Home >

How To Dress Up The Atmosphere With Lights In Women'S Clothing Store

2014/10/3 9:32:00 23

Women'S Clothing ShopLightingAtmosphere

  

Couture

The lighting can be divided into three types: basic lighting, two level lighting and atmosphere lighting.

These three types of lighting should be coordinated and coordinated to give the best results.

(1) the basic lighting of the shop is used to ensure the lighting in the store and in the store, including the basic lighting of the shop window, the passageway of the shop, the wall, ceiling and indicator lights, and the incandescent lamp and fluorescent lamp.

The lighting of basic lighting focuses on the environment.

(2)

shop

The two level lighting is mainly used to express the characteristics of commodities and enhance lighting, so as to facilitate consumers to choose and compare products. It also facilitates the salesmen to serve customers quickly and adjust the commodities. It has the functions of recommendation, attraction and expression. The two level lights are installed above or near the display cabinets, display stands and hangers.

(3) ambient lighting is usually installed in front of the window or used for lighting in the background, store decoration, or placed on the wall that plays the role of care.

Under normal circumstances, the light source of clothing stores is basically an artificial light source.

Different artificial light sources, due to their different energy distribution, will produce different colored lights, such as incandescent lamp light source yellow, fluorescent lamp light source blue, so in different circumstances to choose different lamps and lanterns.

  

Clothing store

Lamps and lanterns

It can be divided into the following three categories:

(1) incandescent lamp

There are many kinds of incandescent lamps, such as general lighting bulbs. The power is in the range of 20 to 100W, and the price is relatively cheap, but the lighting efficiency is low. It can be used as a general lighting lamp in atmosphere or lighting.

Halide bulbs are small in size and power is in the range of 100 N1500W. They are relatively long life and can be installed in the ceiling, which is suitable for basic lighting in the shop, but attention should be paid to heat treatment.

Incandescent lamps with rod bulbs are less efficient, but their life span is longer than that of ordinary lighting bulbs. They are often used as the two stage lighting for decoration.

(2) fluorescent lamps

The power of fluorescent lamps is generally in the range of 20 to 220W, the price is low and the service life is long. It is suitable for the basic lighting of those large traditional clothing stores. When it is emphasized that cool colors, the fluorescent fluorescent lamps with power of 20 to 110W can be used.

In addition, the power of incandescent lamp fluorescent lamp is low, between 20 and 40W. Compared with the incandescent lamp, it can get the same softness effect compared with the incandescent lamp.

(3) high intensity gas discharge lamp

These lamps include fluorescent mercury lamps, metal halide lamps and high chromogenic metal halide lamps.

Fluorescent mercury lamp has low price and long life, but its color rendering is poor. It usually does not use atmosphere lighting. It is often used in lighting of basic lighting with power between 40 and 400W.

Metal halide lamps have high illumination efficiency, about 250 - 400W, and can be used in a relatively high illuminance environment.

The high chromogenic metal halide lamp has the best color rendering ability, which can well show the color and pattern of the garment. The power between 125 and 400W is suitable for the lighting of two level light source.

In addition to these three kinds of common lights, there are some options, such as the lighting lamps mainly used to highlight the stereoscopic, styling and color patterns of the goods.

You can also add filters to create dramatic results.

The ground lamp eliminates the shadow of the model's light after being put on the dress.

The lighting of key clothing should take into account the reflection of its fabrics to light, especially in recent years.

Therefore, the design of atmosphere lighting should be considered. The specific method is to change the direction and angle of lamps and lanterns.


  • Related reading

Beginners Can Not Understand The Skills Of Purchasing

Management strategy
|
2014/10/2 23:44:00
27

Underwear Window Display Creates Art In Space

Management strategy
|
2014/10/2 19:30:00
29

Three Tips To Sell The Clothing Store'S Atmosphere.

Management strategy
|
2014/10/2 17:26:00
37

How Do Different Clothing Stores Rely On Decoration To Highlight Their Characteristics?

Management strategy
|
2014/10/1 12:45:00
28

Salesperson Must Know Sales Skills And Training Knowledge.

Management strategy
|
2014/10/1 12:03:00
48
Read the next article

Underwear Store Design And Decoration Principles Need To Be Kept In Mind.

The design and decoration of lingerie shop not only affects the real interests of a brand, but also relates to the development and extension of the brand. On the other hand, in the design and decoration, we should not only reflect the characteristics of the brand, but also express the brand's style, concept and humanistic concept to some extent. Terminal is a direct window to display underwear brand. It is a platform for all terminal marketing tools.