Tianjin's Major Department Stores Improve Service Quality To Welcome National Day

Learned from the Municipal Commerce Commission, in order to offer consumers affordable goods, quality and warm service and pleasant shopping experience during the national day, the major department stores in the city are trying to beautify the business environment, improve the service consciousness, discipline and hospitality standards of salesmen and service personnel, and actively carry out colorful promotional activities.

The first is to improve the hardware facilities and beautify the business environment.

The major department stores carried out thorough cleaning of every corner of the shopping mall and the public toilet, inspected and maintained service facilities, drinking water equipment, leisure chairs and toilet facilities, and beautify and upgrade the interior and exterior window decoration, commodity manipulation and guidance instructions, and replaced seasonal clothing for service personnel and shopping guide personnel.

At the same time, we should attach importance to customer demand and strengthen after-sales service.

Gold Yuanbao commercial building

, international shopping malls, zingle, Lok bin, Binjiang

And so on before the national day, we should focus on solving the strong, ubiquitous service attitude and environmental hygiene problems of consumers.

Finally, develop skills competition and enrich promotional activities.

The first "staff skills competition" campaign was held to consolidate employees' make-up skills and display skills, and to share excellent staff sales skills and service enthusiasm.

This year, sales promotion activities in various shopping malls have increased the "WeChat marketing" elements. Through the WeChat platform, promotional activities and merchandise discount information have been released to members and consumers. The Central Plains department store has launched WeChat marketing and fans interaction projects, Hisense Plaza has launched WeChat binding members to win prizes activities.

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Take Hangzhou as an example, 100 duo A dream secret props recently appeared in Hangzhou Xixi impression city, Hangzhou Tower 21st anniversary celebration September opened sweet Carnival as "SUGARLAND candy paradise", Hangzhou the Mixc opened the "Disney 90th anniversary celebration" tour in July.

The initiator of the industry is probably the intime business group, which held the theme of "big children" activities in May and June this year, HelloKitty40 annual celebration and creative British theme exhibition. Last year, the theme of group celebration was "little monster".

For decades, shopping malls, especially department stores and shopping malls, are the chief complaints. Customers are shopping and shopping, and shopping centres are sales promotions.

In the era of experience economy, the rise of international shopping centers, department store shopping centers, customer experience first, some seemingly appealing to shopping malls and commodities, but even touching the hearts of customers, and the relationship between customers and emotions, only customers have no reason to come to the mall.

Such reasons usually have six elements, evoking innocence, attracting family consumption, shopping entertainment, homogenization of commodities, discounts, and electricity providers.

Since the beginning of the past year, some children's day has been celebrated in some shopping centers of the second tier cities.

The pressure of modern society is greater. After the 1980s and the 70 generation of childishness, the mobile Internet is helping the world. Over 61 is to recall childhood and enjoy innocence.

It can be seen that arousing the innocence of the customers is a business's inadvertent direct attack on human nature.

The main function of the shopping center is to eat, drink and play together, such as coffee, movies, wives, grooming, clothes, children going to amusement parks, rink, family eating and shopping.

To the traditional department store, the wife is the protagonist, because she wants to buy clothes and cosmetics; while shopping centers, new department stores, children are often the protagonists, parents accompany their children to play, so cartoons and other non commodity promotions are most attractive to children.

The proportion of household consumption is increasing.

Media and shopping malls are very similar. They are all about content, channel and relationship.

Take the TV media as an example, Hunan TV, Zhejiang satellite TV and Jiangsu satellite TV, the top three of the provincial level satellite TV stations, are all entertainment stations.

In the early years, they should all be provincial mouthpieces and news stations.

A few decades ago, the supply and marketing offices and department stores were shopping by customers. This was in short supply. Later, the contents of the shopping malls were gradually enriched, and the consumption level of the people increased gradually. But shopping was also a serious matter.

Later on, fashion and fashion also changed. Fewer and fewer fabrics may be sexy. More and more styles may look at the mood, and the channels are more diversified. Customers start shopping to please themselves, shopping becomes a fun thing, and entertainment comes into being, and the relationship is different.