Shoes And Clothing Brand Digestion, Inventory Five Magic Weapons

Discount is the best choice to digest inventory? Tan Ru, the brand observer of Chinese shoes and clothing, believes that discounts are not the only means to digest inventory. In response to the smoky market, our rapid response should be based on local conditions, timing and specific problems. We can use the following five measures to digest the stock of brand shoes and clothes.

The first move: cleaning up the electricity supplier.

The rise of e-commerce has indeed changed the traditional marketing mode of shoes and clothing brand, and has also widened the channels of digestion and inventory.

In Yiwu, where the commodity circulation industry is developed, there are at least dozens of shoe and clothing enterprises engaged in online inventory trading.

E-commerce network trade has the advantages of low paction cost and high efficiency. It is one of the channels for quick fashion shoes and clothing brand to solve the problem of eliminating inventory.

We can apply the sales mode of "three networks in one", which will be sold on the "online Internet", "offline offline stores" and "mobile phone network" for sale.

The second recruit: opening the "sale meeting".

The biggest difference between the "brand sale" and the discount sale is to sell a product in a specific period, such as single shoes.

With time and variety constraints, it is also a wise and positive way to digest inventory. At the same time, it also gives ordinary consumers a chance to get close to big cards, which can attract many fans to rush to buy, and can also turn some stocks into cash.

But there is a principle that the shoe brand will have a special sale: it will not damage the reputation and image of the shoes and clothing brand, nor can it affect the relationship with the supplier.

The third move:

Replacement.

The brand of shoes and clothing brand has the function of molding brand and maintaining the brand image of high reputation. Any advertisement is a long-term investment in brand.

Advertising is not everything, but no advertising is impossible.

When consumers purchase products, they pursue the "real interest + psychological interest". Advertisements can also meet the psychological needs of consumers.

Therefore, shoes and clothing brands can cooperate with advertisers and fill advertising fees with goods. Everyone is in the interest.

However, an agreement must be signed when goods are exchanged for advertising, and the retail price of the shoes and clothing that reaches the advertising cost is no less than the lowest market value of the goods.

The fourth recruit: take part in

。

The exhibition mainly relies on price advantage to attract customers. Shoes and clothing brands can attract large quantities of specific consumers to purchase inventory through centralized display and price concessions.

So participating in the exhibition is a good way to promote product backlog.

Many shoes and apparel products are priced at 100 yuan for 200 yuan and 50 percent off for 100 yuan.

But it can still attract many consumers.

Everyone knows about such a trick, but consumers are willing to accept such a discount.

The fifth recruit:

。

Group buying is also one of the most effective ways to deal with inventory.

Especially holidays, it is more suitable to develop group buying business: directly attack large and medium-sized enterprises and institutions, such as banks, telecommunications, mines and so on; launch friends relations for marketing; find group buying brokers.

There are a lot of group buying brokers in the society. Most of them are relatives and friends of the main leaders of enterprises and institutions, and have good relationship resources.

It is also a good way to open up the market through the upstream units such as labor insurance companies and service enterprises in large and medium-sized enterprises and institutions.

The advantage of group buying lies in greatly reducing the marketing cost and weaving a link for continuous consumption.