Teach You To Focus On Display.

Here world Clothing shoes and hats Xiaobian of the network is to introduce the focus of display to enhance the trial rate --- Karen Castle Business School wonderful sharing.

Karen fort, a household fashion with linen and bamboo hemp fabrics as a differentiated position and featuring fashion and intellectuality and simplicity, is developing rapidly in 6 months, 16 provinces and 164 terminals. The fort Karen business school provides a full brain trust for brand development and industry exchanges.

When customers enter the store, will they stay? Do they simply go for a long walk or stay in the store? Do you have carefully calculated the fitting rate of the store? Don't belittle these details and figures, because they are ultimately related to your turnover.

Trying on clothes is the only way to make a deal, which is more obvious in clothing brand. If we want to increase the turnover rate, we must increase the trial wear rate. First, we must increase the number of customers left after entering the store to increase the try out rate. The greater the number of customers left, the more chance to increase the fitting rate and the increase of trial wear rate, so that there will be more chances to increase the turnover rate, thereby improving the performance of the store. Therefore, from the above analysis, when our customers enter the store, our main task is to do everything we can to retain customers.

In the rule of visual flow, it is pointed out that the flow of sight is repeated many times. The longer it stays in the visual image, the more information it gets, the less time to stay, and the less information it gets. That is to say, when customers stay in the shop longer, the more information they will know about goods, the more information they will know, and the more likely they will find interest products. The probability of trying out will be greater. In our life, we have all the experience of shopping with our friends. We are only an escort, but we often buy more than our friends. This is because when our friends try out, we extend our stay in the shop, so that we find interesting products, and thus enter the fitting room with friends.

If we want to retain customers, what can we really attract customers and customers? The answer is: commodities. When customers enter the store, the goal is to find suitable products, so what we have to do is to let customers find suitable, interested and desire goods in three seconds.

　 Focus, help you retain customers for three seconds.

How to make customer What's the best way to find interest products in three seconds? What kind of method is the most effective? We often see this phenomenon at the terminal: when customers enter the store, the shopping guide immediately greets, chatter and promote and service, resulting in a very nervous sense of customers, thus speeding up the speed of customers walking out of the store, which is just the opposite. We know that people's vision is easy to perceive information with strong stimulation, and people's vision will move there to become a conscious idea. This means that attracting customers in just three seconds is better than using silent service.

We should use the best way to display the main products, and this way is best for customers to identify, and is the most visible form of display. There are four kinds of display patterns in clothing merchandising: human model, positive hanging, side hanging and stacking. In these four display forms, the most recognizable and easiest way to display is the display of human models. Therefore, in the clothing industry, we display the display of people in the shop, which is called the store focal point display, and also a form of PP display. The main form is the combination display of the model group and the series of merchandise display in the store. The main role is to increase the number of PP display, better display PP products and improve the try out rate.

What is the focus display? That is, it can attract customers' attention, improve the customers' interest rate and try out rate, extend the customer's passenger line, and guide customers to visit the whole store to improve the proportion of impulse buying. The significance of focus display is to store the right products in the best place to attract customers' attention in the store, and give the best display techniques to maximize the customer's try rate and increase the purchase rate to promote sales.

　 How to set focus?

Focal point display location combination form display technique

The entrance 1 of the shop, the combination of the model and the water table.

2, model group combination 1, adopt more attractive color;

2, display height should not be less than 1500mm;

3, pay attention to the display structure after the combination.

4, the key areas of marketing activities are to display the theme of sales promotion.

5, use decorative lamps or key lighting to increase the brightness of display.

The main path is set along the main channel, and the model group combination is more than 1.

2, pay attention to the rule of color combination of model dress, not more than 3 main colors.

3, pay attention to the sense and matching of commodities.

4, the use of key lighting;

A series of commodity display areas appear in the same area or the same theme commodity display area, usually using 1 or 2 model display forms 1, using the same series or the same theme of the main push goods, men's clothing can be selected according to the occasion clothing products, women's clothing can be selected according to the color system sample products;

2, pay attention to color matching and style matching, pay attention to the importance of accessories.

3, the use of key lighting;

Shop dead angle 1, pillar

2, behind the window

3. The right angle junction between the wall and the wall.

4. Next to the rest area.

5. Next to the cashier's desk.

6, outside the fitting room 1, model display;

2, hanging display;

3. Combination of models and props.

4, wall display techniques (for the current display market, not easy to implement); 1, pay attention to color matching;

2, pay attention to display structure.

3, the techniques are delicate.

4, choose adjacent series or theme merchandise;

The shelves with 1800mm or more are usually 600mm or 1200mm specifications 1, half body models are more, leisure brands can also use body models.

2, display with the accessories of small props;

3, POP poster can be used; 1, 1 or 2 models are usually displayed in combination.

2. Pay attention to the application of small props such as shoe rack, bag rack and hat rack.

3, it is mainly a triangular combination of ornaments.

For example:

Entrance:

Focal points at the entrance of category area

Shop entrance focus settings

Main access:

The focus of the main channel is displayed: the combination of the majority of models.

Along the main channel's focus, customers can shop around every corner.

Focal points set up at shop owners' access

A series of commodity display areas:

Focus display of home furnishing display area: combination of models and water platforms

Focus set of series commodity display

How does A store focus?

Karen burger bamboo household fashion is designed according to color and style, for example, blue and purple are the main colors, and then match with no color goods. Then, when setting the focus, set it according to each primary color system.

How do B shops set focal points?

Karen Fort bamboo and linen home fashion is also designed according to the occasion, such as sports, casual wear, home pajamas and so on. Then set the focus point according to every occasion.

Best store focus Design It is better to plan the layout before the shop is opened. At the same time, we must combine the factors such as store area, passageway, customer's walking habit and so on, so that we can better improve the try out rate of shops and ultimately improve sales performance.