Ji'Nan City Department Stores Expand Catering Area

More shopping malls increase the proportion of restaurants

Recently, several shops were decorated on the first floor and two floor of the colorful Wuzhou shopping mall near Ji Road. A field worker introduced that the dining room on the third floor was a restaurant, and the other side was originally a pleasure city. Due to poor management, now this side should also be converted into food and beverage or other entertainment items. "Now we should divide the original amusement city into several shops, and also upgrade the water and natural gas pipelines." The staff said.

In the reporter's survey of the format of Hang Lung Plaza, catering has also become a better business area. "Now the main attraction of the shopping malls is the catering sector." Lin Tao, a former managing member of colorful five continents, introduced, "if it is a pure shopping mall, it is often difficult to retain customers." He believes that in accordance with the consumption habits of the people, shopping and dining are indispensable. "Many people will find places to eat when they are tired, and they will continue to eat after dinner."

Apart from the colorful five continents, many other shopping malls are also increasing the proportion of catering and leisure areas. In March this year, the proportion of catering sector in Shimao square, which was opened in March, has changed significantly. Some time ago, Wanda Plaza also adjusted the storefront. Five or six brands of children's products, bedding and so on were scattered to other floors, and the 5 floor was developed into food court.

In August, the five level food plaza of Wanda Plaza opened, and it launched a three day full court half off discount, attracting many consumers. Reporters at the scene saw that there are nearly 10 restaurants on the five floor. Although the tastes are different, they are made into Mediterranean style with distinctive characteristics. "It's not just a good taste, but the environment is also important," said Zhang, a member of the public.

Catering to shopping malls against e-commerce magic

Restaurants and leisure areas have become magic weapons for shopping centres to attract customers. In the public comment network, 7 of the top 10 hot restaurants this week are Wanda. Shimao And other restaurants in the shopping center. Comparatively speaking, traditional department stores are at a disadvantage in catering and leisure projects. In May this year, Parkson mall closed, many people in the industry thought that Parkson as a department store format, compared with Hang Lung, Shi Mao and other shopping centers, catering, Leisure Area Lack of popularity.

At present, many department stores are also constantly adjusting. The three phase of Ginza has increased restaurants, cinemas and other regions. Jiahua and Hualian, as department stores, are also developing into shopping centers, increasing leisure, catering and convenience services. "Catering and entertainment are not available by the electricity supplier, and will allow consumers to stay longer in the mall, and there will be more business opportunities accordingly." Ji'nan Hualian Group responsible person said that during the year, the proportion of Hualian, Jiahua catering, leisure and children entertainment areas increased from 15% to 25%.

　　 Market Pursue young fashion

In addition to increasing restaurants and leisure areas, facing more and more fierce competition, the major shopping malls in provincial capital cities are constantly adjusting their stores, and even actively exchanging blood, eliminating poor performance brands, and increasing young and fashionable brands to enhance competitiveness.

Reporters learned from Ji'nan Hualian Group that in March and April this year, the five floor of Hualian Commercial Building and Suning worked together to weaken the traditional products and fashion. Ji'nan Hualian Group responsible person said that from a few months of operation, from the consumer evaluation, shopping malls image and economic benefits have achieved the desired goal.

For many old shopping malls in Ji'nan, the majority of traditional brands make shopping malls look "old-fashioned". At present, many shopping malls are also actively adjusting to make themselves younger. In addition to Hualian Commercial Building, Zhenhua shopping center has also made brand adjustment, weakening a number of traditional brands, and introducing H&M, UNIQLO, Muji and other fashion brands.

Ji'nan Hualian Group responsible person believes that the current market environment has changed, consumers are also changing. The impact of e-commerce on traditional retail, consumer groups and consumption patterns have changed, customer loyalty is becoming less and less, and more and more shopping options are available. Therefore, shopping malls should also meet these challenges through their own adjustment.