UGG Parent Deckers Is Listed On The New York Stock Exchange.

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The Xiaobian of the network introduces the UGG parent company Deckers listed on the New York stock exchange.

In September 4, 2014, Deckers Outdoor Corporation, the global leading brand of high performance outdoor sports and casual footwear, formally launched the The Opening BellSM (opening bell) on the New York stock exchange to celebrate the successful listing of the company in the stock exchange. Meanwhile, the company changed its logo from Deckers Outdoor to Deckers Brands and launched a new brand new logo.

Founded in 1973, outdoor company Deckers has been renowned for its innovative design and marketing in all fields of footwear, clothing and accessories, and currently owns UGG, Teva, Sanuk and HOKA ONE ONE.

In recent years, the company has been trying to promote the concept of "direct consumers". Through continuous integration of all channel resources and product mix, the company has successfully pformed its brand, including the opening of multi brand comprehensive flagship store, and the launch of the first global brand marketing campaign of "THIS IS UGG".

Deckers's current name is still Deckers Outdoor Corporation, but it will launch a new brand name in all new marketing communication projects: Deckers Brands.

"Up to

At the time of listing, our corporate label has witnessed the growth and development of the company over the past forty years, "said Angel Martinez, President and chief executive officer of the company." relying on the strong strength of the company's brand portfolio, we have made great progress, evolving from an obscure regional shoe wholesaler to a world-class all channel brand operator.

From the initial development of outdoor shoes to today, we have become a dynamic ditch companies focusing on providing quality fashion products and seamless shopping experience for consumers.

We have more than 2800 employees in the world concentrating on developing an efficient consumer centered mode to successfully lead the development of the industry as a whole.

In addition, we strongly advocate a new corporate culture that allows companies to adapt quickly to the changing retail environment and expand our customer base and bring considerable benefits to our shareholders.

A few days ago, Deckers announced that in order to promote the company's progress and development, the company has hired Bonita Stewart, vice president of Google's partner business solutions division, to the board of directors.

Founded in 1973, Deckers Brands currently owns many UGG, I Heart, Ugg, Teva, Sanuk, Tsubo, Ahnu, Mozo, Ahnu and so on.

Sales of products are distributed in more than 50 countries and regions, with 126 direct outlets and online shopping centers.