Tesco Looks At The Thailand Electricity Supplier Market: The Customer Price Is 3 Times Below The Line Price.

On September 16th, British retailer Tesco Tesco Lotus of Thailand announced its launch in the fourth quarter.

APP plans to occupy Thailand's undeveloped mobile shopping market.

Recently, many consumers in Thailand began to use online shopping. Tesco Lotus also increased more shopping channels to cater for the needs of consumers. Meanwhile, Tesco Lotus also invested a lot of money to support the construction of e-commerce infrastructure.

It is understood that the current Tesco Lotus shopping website has more than 20000 items on line, the best selling items are baby products, beverages and daily necessities.

Tesco Lotus Mobile

The application will be two months later, and this is also a move for Tesco Lotus to promote e-commerce business.

In addition, Tesco Lotus will open stores next week at Lazada (comprehensive e-commerce platform in Southeast Asia), selling electronic products and other non food products.

Wanna, head of Tesco Lotus, said that at present, Tesco Lotus has ten stores in Bangkok, and there are three warehousing and distribution centers in other parts of Thailand, all of which are set up for the layout of e-commerce.

Wanna also revealed that the average customer price of Tesco Lotus online orders is three times that of offline orders.

Thailand consumers online

The frequency is not high. Basically, online shopping is conducted on average every two weeks, and the payment is mostly based on online credit card payment.

Tesco Lotus has already launched a cash on delivery service, but only 10% to 15% of customers choose to pay by cash on delivery. Most consumers prefer online payment.

Wanna also said that Tesco Lotus mainly relies on social networking, search engines and online advertising to promote its e-commerce. At present, Tesco Lotus's online shopping is developing rapidly.

According to Google's survey data, 68% of consumers will immediately search for products after they see online promotion advertisements.

At present, social networking and search engines are the two most important promotion methods in Thailand, and the promotional effect is much better than that of official websites.