ZARA And Other Fast Fashion Children's Clothing Frequent Exposure Quality Problems

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Xiaobian of the network to introduce the ZARA and other fast fashion children's clothing frequent exposure quality problems.

Tong Tong, 2, has always been a small star in the community. The clothes her mother bought for her are always novel and chic, with strong fashion colors.

The secret that Tongtong mother adorn the baby is the fashionable clothing brand ZARA and H&M that young people like now. Among them, there are children's clothing, too. The price is not very high, and there are many kinds and large selection.

In the eyes of Tong Tong, these clothes are big brands, quality is guaranteed, the price is acceptable, they can be matched by season and fashion elements, so that children can dress with individuality and novelty.

But a recent news report made Tong Tong's mother feel heavy.

A recent news release showed: "in the first half of this year, the national inspection and quarantine department seized 12305 cases of imported garments unqualified, with an amount of US $47 million 667 thousand and 500.

Among them, 4 of the 396 imported garments with unqualified quality and safety were "fast fashion" brands, which were FOREVER 21, ZARA, H&M and MANGO respectively. The number of unqualified products was 107, accounting for 27.02% of all unqualified ones.

The quality inspection is not qualified.

In the sample, children's clothing failed to exceed 10%, especially the clothing's pH value.

It is easy to irrigate children's skin and cause skin diseases if the pH value is unqualified.

As the news came out, many parents were unable to sit on the same page as their mother. They were most worried about whether the children's clothes they bought for their children would also have quality problems.

Selling hot is a good idea for parents.

With the "85 after" and even the "post-90s" young people upgraded to the hot daddy hot mom, they spare no effort in the baby's dress up.

Different from the previous "children's clothes always buy a larger size" children's clothing consumption concept, nowadays young parents are more particular about their personality, willing to spend their minds on children's clothes, fashion personality, multi collocation, comfortable fabrics, and children's clothing with price and people's affinity has become a good part of this part of the parents' mind, so "fast fashion" children's clothing is starting to be hot.

The so-called "fast fashion", that is, "fast delivery time" - "fast fashion" clothing from design to clothing on the counter to sell for weeks, and keep up with fashion trends, but also parity, so it is also called "the fashion of the masses".

The most representative brands include ZARA, H&M, UNIQLO and so on.

The children's wear industry has changed the original research and development mode with simple style and single color. The fast fashion brand children's clothing with many styles, fast updates and medium price has become a delicious cake.

Among them, the international fast fashion represented by ZARA, UNIQLO and GAP undoubtedly has the advantage of taking the lead in the market. These international fast fashion brands are increasingly expanding their children's clothing sales area.

Some children's clothing enterprises in China also set foot on the road to create "fast fashion" brand. But because "fast fashion" requires breaking the original order system, brand enterprises need to adopt the "distribution system", that is, in the shortest period of time, according to the change of fashion trend, the products are usually designed and produced in a few weeks, and are distributed to the terminal sales level.

Brand design, manufacturing and distribution capabilities also put forward higher requirements.