Wanda Group, Baidu, Tencent Strategic Cooperation

As of August 29, 2014, 73 companies in 77 retail listed companies announced the China Daily.

More than half of the commercial listed companies declined in revenue and nearly 1/3 profits declined.

Among them, the negative growth of department stores is particularly common, and 35 enterprises in the 54 department stores reported negative growth.

Passenger flow reduction, sales decline and profit decline have been normal, and many well-known enterprises have suffered huge losses.

The plight of the retail industry is the result of the combined effects of various factors, but the diversion from the electricity supplier is obvious.

According to the information released by the Ministry of Commerce, in the first half of this year, e-commerce pactions in China were about 5 trillion and 660 billion, an increase of 30.1% over the same period last year, and the scale of the online retail market was about 1 trillion and 100 billion, an increase of 33.4% over the same period last year.

That is to say, in the physical store encountered unprecedented development dilemma, the electricity supplier is still developing at a high speed.

The electricity supplier continues to grow at a rate of several times that of physical retail.

In the next few years, the share of the electricity supplier will expand further, and the proportion of physical retail will be further reduced.

Changed the retail layout and changed people's consumption patterns and habits.

And this change is more profound and irreversible.

Not only young people, but more and more middle-aged and old people are also keen on online shopping.

When you enter a department store and face a dazzling shop, you may not be used to it. It is not as convenient as searching online.

Everyone has seen pformation, but how?

In line with the integration of online and offline, trying to develop through the whole channel to go out of the trough.

however

The huge input, the integration of complex technologies and the construction of big data needed for precise management are not the threshold for all traditional retailers.

This not only requires huge investment, but also requires a great change in organizational structure.

The pformation is very difficult. The continuous burning of money and the ambiguity of its effectiveness have also become the heart of some enterprises in pformation.

Instead of following others behind, step by step and retreat, it is better to calm down and analyze the situation and think about coping strategies.

In the long run, retail industry will raise the threshold of the industry, and the degree of concentration may be greatly improved, and it will develop towards refinement.

Those who do not have scale advantages or distinctive advantages may have difficulty in footing.

The rest should be those who can integrate themselves into the tide of lifestyle change.

In addition to strong national chain enterprises and regional leading enterprises, they are more likely to remain those "big and comprehensive" urban commercial complexes and "small and fine" featured shops and location chain stores.

They may not have online sales at one thirty, but you will be able to find their online product browsing and promotional activities through the Internet.

They must adapt themselves to new consumption habits and lifestyles, attract young people's attention and provide exciting life experiences.

Because mastering the needs of young people and having active consumer groups, they also have a pass to a sustainable future.

For some enterprises that recognize the situation and their limitations, if pformation is hopeless, they can also consider changing careers.