Electricity Supplier "Cat And Dog War" Pinch To Fashion Circle Jingdong Ali To Grab Clothing Business

It is likely to become the most important battleground in the electricity business sector in recent years.

Jingdong and Tmall are competing for the banner of the leading supplier of fashion clothing, because it is a high quality product with high sales and profit contribution rates.

Tmall said that after the start of the new style online activities, the turnover volume of brand activities such as Yin man, ADI, Korea and so on were 5-11 times daily.

It is understood that Jingdong began to carry out comprehensive comprehensive expansion in 2010, and the two categories of books and clothing are the key categories.

Four years later, the proportion of male and female users of Jingdong has been balanced.

In recent years, Tmall has been pushing the male market and worried about the loss of female users.

Industry

Analysis, fashion is the future trend of the electricity supplier, and is a sharp weapon for young people's market. Under the condition of slowing down of natural growth of users, how to improve the stickiness of the platform and improve the location of the electricity supplier in the users' mind needs the essential pformation of the electronic business platform.

This is also the real intention of the electronic commerce industry constantly overweight in big cards and new products.

Although Ali and Jingdong have secured the top two in the market, both sides are still struggling to compete for the territory.

The report on the scale of China's online shopping market pactions released in the second quarter of 2014, released by Eri consulting, shows that Tmall's market share is 57.3%, its growth rate is nearly 7% in the first quarter, and it continues to lead the B2C market. Jingdong ranks second in the 21.2% market share and 2.1% in the ring.

Since IPO, Jingdong's stock price has surged and has stood on the $40 billion high value market altar, but it has been losing money.

Its 2014 fiscal year Q2 report shows that net revenue is RMB 28 billion 600 million yuan, an increase of 64% over the same period, a net loss of 582 million 500 thousand yuan, compared with a net loss of 28 million 300 thousand yuan in the same period last year.

On the other hand, the year-on-year increase in net losses was mainly due to the amortization cost of intangible assets arising from the acquisition of assets and business involved in the Tencent strategic agreement.

Jingdong said at the earnings analysis conference that the mobile strategy is still in its infancy, and its APP conversion rate is relatively high. The conversion rate of WeChat's entrance is relatively low, and the conversion rate of mobile QQ entry is still in its initial stage.