US Office Giant Staples Has Launched A Massive Push To Online Retail Business.

The world's leading office supplies giant Staples (Staples) in its second quarter earnings report, it said that it would close 140 stores in North America in 2014 and concentrate more resources on e-commerce development.

It is understood that Staples store sales decline, and its online retail platform Staples.com momentum is fierce, has maintained a strong upward trend.

According to recent reports, Staples said recently: "more and more consumers are buying things online, and we will make corresponding adjustments. We promise to provide all kinds of essential goods and services in physical stores, online stores and mobile Internet stores. "

Staples closed 80 stores in the second quarter, so that the number of stores it closed in the first half of 2014 has reached 96, and it is expected to close 40 stores in the second half of this year.

The sales volume of Staples's online retail platform Staples.com increased by 8% in the second quarter, mainly due to the increase in unit purchases. Meanwhile, Staples optimized the website of PC and mobile terminals, and sold more than office supplies, thus pushing up the conversion rate of orders. Staples also launched a full channel strategy to enhance consumer awareness. Shopping experience To provide "online shopping, physical store pick-up" services.

In the second quarter, Staples added 250 thousand products to the online retail platform, including furniture, teaching aids, hardware and so on, resulting in a 1 million breakthrough in Staples.com inventory.

In the second quarter, Staples's net revenue fell from $102 million 500 thousand a year ago to $81 million 900 thousand. Sales fell by 2% to $5 billion 200 million. This is mainly due to the fall in exchange rate and the close closure of North American stores.

Earlier this year, Staples announced that, due to the impact of e-commerce, it will close 225 stores by 2015, which accounts for about 10% of the total number of its global stores, and will concentrate a lot of energy and resources into the retail business of the network.

It is an indisputable fact that the sale of entities such as electronic consumer goods and so on. Just the day before Staples announced the massive closure of its stores, Radio Shack, a professional consumer electronics retailer, announced that it had closed 1100 stores.

Staples CEO Yung Sargent has said that nearly half of the company's sales are generated by network sales channels, so it is imperative to reform the company's business. Last year, Staples also acquired Runa, an e-commerce software startup based in California, to enhance its user experience of online shopping platforms.

In the face of Amason's aggressive offensive, Staples combined with Radio Shack to fight back, persuading the latter to drive Amason's lockers out of their physical stores. Amason had previously worked with Radio Shack to set up lockers in the store for online consumers to shop.

Staples is always going to Amazon As a direct competitor, its co founder, Thomas Stemberg, has openly discussed how to fight against Amazon.