Jinjiang Shoe Enterprises Take Another Step Toward Internationalization
With the signing of the FIBA contract and the economic crisis, PEAK may not really worry about sponsorship in international competitions. When the Japanese and Korean enterprises began to stop, a group of brands in the Jinjiang department were happy to stand up and shake hands with them.
Today (March 9th), PEAK will sign a strategic cooperation agreement with the International Basketball Federation (FIBA), and add another layer of "internationalization" aura to it.
PEAK signed a contract with the FIBA. The signing ceremony will be held at the PEAK 09 year autumn order meeting in Wuhan. After that, the two sides will be committed to developing sports events and joint commodity brands in the Asian region.
3 months ago, PEAK general manager Xu Zhihua just signed 7 NBA basketball stars in New Jersey.
Xu Zhihua said: "now has reached the NBA harvest season, in the context of the financial crisis, more consumers will have higher demand for price performance, which is the best opportunity for us to enter the international market."
"The marketing of international events is good, though it costs much money, but it is worth comparing."
An enterprise representative who worked with NBA once told this newspaper that the marketing mode provided by NBA is far more abundant than that of domestic events.
In order to make partners fully rewarded, NBA put partners logo on the star's vamp, baffle, basketball rack and even chair legs.
In order to seize these resources, Chinese enterprises are invading NBA aggressively. According to statistics, a total of 19 enterprises have signed as NBA official partners of China.
"NBA's influence in China can match the Olympic Games.
NBA has achieved great success in China. What is even more valuable is that this kind of success is not one-way. Chinese players and Chinese enterprises have also raised their value with the help of NBA platform.
The Associated Press had such an assessment.
More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan
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