The Market Potential Of Baby Products Is Huge.

　　 Shop alone: it's hard to work hard.

Initial investment: 50 thousand yuan

Advantages: not much early investment.

Ms. Chen has been doing this business for 10 years. At first, she and his family went to Zhongshan, Guangdong, and invested $7.8 million. They purchased more than 20 sewing machines and started a clothing factory to design and produce children's clothing. After the failure of her investment, she switched to selling children's clothing. In 2003, when she visited the Nanning market, she found that Nanning Children's wear Some children's clothing prices in the wholesale market are 10% higher than those in Guangdong. She thought that if he went to Guangdong to purchase and retail, the price would be cheaper than that of many children's clothing stores in Nanning, and the profits would be higher. So she opened the children's wear shop.

Invest in a family of 20 square meters. Baby products How much money does the store need? Ms. Chen's investment in this store is about 50 thousand yuan, of which 10 thousand yuan is the transfer fee, more than 30 thousand of which is spent on decorations and 10 thousand yuan for decoration and shelves. In the first two years, when business was good, there was a turnover of 1000~2000 yuan a day. Now the business is worse, the turnover is reduced by half, and the monthly rent of 2000 yuan and water and electricity expenses are slightly surpluses.

Opening shop is not a stall, the customers who want to come in have become repeat customers. The quality of clothing is the key. This is one of Ms. Chen's experience. In the eyes of most people today, pure cotton is equal to safety and comfort, so infant clothing should be mainly made of pure cotton fabric which is soft, breathable and sweat absorbent. Color should also be selected as light as possible because light coloured clothing has less chemical pigments and is more environmentally friendly.

Ms. Chen thinks independence. Set up shop The biggest problem is finding sourcing. The selected brand should consider the consumption ability of the surrounding residents, and ensure that the purchase price is lower than others, so that the cost can be reduced and the price advantage can be achieved. Some shopkeepers save money and buy goods in the local wholesale market, so that they are less expensive to go to factories, but the cost is obviously higher. However, if you personally purchase goods, it will be more difficult. This is a psychological preparation. Take her as an example. Although her shop is not large, there are three brands of children's clothing sold, but she travels in Guangdong for seven or eight hours every month. Besides purchasing, she goes to the local market to take a look at the current fashions. Several markets often take six or seven hours to go down. Sometimes they do not care enough to eat lunch. Although she can transfer the money to the manufacturer and let the manufacturer deliver the goods directly from Guangdong, however, there will be such a phenomenon that the clothing, style and color of the manufacturer are not satisfactory.

When interviewed, she also greeted customers who entered the shop from time to time. A female customer said she wanted to pick a suit of children's clothing for her 4 year old son, but he couldn't make up his mind. After hearing that her son is thinner, Ms Chen suggested that she choose trousers that are relatively wide in trousers. The reason is "it will not be so thin to wear." At her suggestion, the mother finally picked out a suit for her son. After her busy work, Ms. Chen said that it is necessary to open the shop for children and children independently, and dress and collocation. Moreover, when customers can't make up their minds, they can give a better reference.

"Better service, better quality and better reputation, so that we can win back customers." This is Ms. Chen's experience in opening stores for many years.

To let Ms. Chen feel distressed, her shop was opened beside a vegetable market, and people always liked to compare her goods with the stalls. "I can only keep telling customers that it is better than quality, not price." Ms. Chen said with a bitter smile. Her other worry is that some people from the market stalls are selling "foreign garbage" from time to time. There are many children's clothing, "5 yuan, 10 yuan each, they are sold, because the price is low, which is a great impact on us." Ms. Chen said that although the departments concerned had seized several times, it was very difficult for those people to shoot a gun for another place.