Yin Man Joined The Buying Group Of The Goddess'S New Clothes.

Recently, Internet cafe brand big coffee man announced that she formally joined the first domestic fashion show, the goddess's new clothes, which will soon be broadcast by Oriental TV, becoming the buyer's brand of the program.

According to reports, six goddess female stars will be six heavyweight. Fashion Designer The whole process of clothing production from cloth selection to design and production is completed within 24 hours. The costume designed is also tested by the show, and voted by the brand buyers of yemann and the audience and fashion observer group. The new program mode and the new fashion theme have caused great concern on the Internet since the program was not broadcast. With the call of Lin Chiling, Hsu Chi, Cecilia Cheung and other goddesses on the Internet, the "goddess's new clothes" program group also exposed the program posters recently. Zhang Xinyu, Mo Xiaoqi, Alyssa Chia, Shang Wenjie, Shang Wenjie, and NANA six women gathered in the poster with a gorgeous gesture. Although the poster did not appear before the expectant Lin Chiling, Cecilia Cheung and other goddesses, but the program group staff revealed that they will appear through a special identity in the program, after the program broadcast, the audience can not only see the beautiful figures of the goddess, but also will see the wonderful spirit of men, men and gods.

Fang Jianhua appeared in "new clothes" recording

As the goddess's new clothes buyer's sole Internet original dress brand, Fang Jianhua, founder and CEO, herself appeared in the program recording. Her bright personal image and unique viewpoint and style became a highlight of the program and attracted many topics. According to Fang Jianhua, "the goddess's new clothes" is a large-scale and unique TV variety show. It has been closely linked with stars, costume design, brands and customers for the first time. It is hoped that with the help of this stage with unique influence, it will be able to move out of China, into the world and into the life of consumers.

　 Yin man borrow the goddess, test the water entertainment marketing

Now, when we discuss it again. brand How to implant into TV programs to explore the combination of fashion, stars, programs and brands is no longer a novelty. Since last year's "daddy went there", the reality show shows a blowout in China, and the recent hard implant of all kinds of brand advertisements in the "Twelve fronts" program has not met the audience. How can EMMAN use the goddess to create communication opportunities by using points that can be grafted on each other? How can the audience let the brand run into the consumer's mind while watching the program and enjoy it?

Regarding this, the reporter contacted Zhang Yingxuan, vice president of public affairs of Yin man brand, she said: today, the star reality shows are very hot today. The stars show "food, clothing and shelter" in front of the camera. This kind of smell of grounding gas is more popular and popular among fans and spectators. At the same time, programs in packaging and genre exploration also make the audience refreshing. During and after the programme, the focus and attention of the outbreak will be brought to the forefront, which will lead to a recognition of the brand image and a high degree of awareness and achieve the consolidation and breakthroughs in brand positioning. There is no doubt that brand marketing can play a multiplier effect on the spread of the brand.

Zhang Yingxuan said, in fact, the brand is the same as the fashion show and the brand "marriage" star. First, we must find a program that matches the brand positioning and brand spirit for your endorsement. The goddess's new clothes, as the first star crossover reality show in China, is completely independent in its creativity and mode, which has a subversive significance for the transformation of TV entertainment programs in China. Therefore, the program has been widely concerned and favored by major TV and fashion show in the early stage of preparation. Meanwhile, programs require stars and Designer Cooperation, moving the audience with original works, is very consistent with the original design that Yin man has been insisting on. On the other hand, clothes and fashion are no more suitable for EMMAN than "goddess's new clothes".

Goddess new clothes "The program will be landing at Dongfang satellite TV at 21:10 every Saturday from August 23rd. How will the six women fight" clothes "? What kind of spark will there be between the goddess and the male god?