Crocs Profits Decline, Development, Worry, Glory, No Return?

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201407/30/20140730055418_sj.JPG "/" < > > "

< p style= "text-align: left" > < a href= "http://sjfzxm.com/news/index_s.asp > > /a >, this colored plastic shoe is inexplicably lit up.

Today, Crocs has decided to close 100 stores and slash jobs due to a sharp drop in profits.

Crocs, the manufacturer of American cave shoes (hole shoe store) is the funny plastic shoes that look like the children of RonaldMcDonald's family.

< /p >

< p style= "text-align: left > > in the past 3 months, Crocs profit has dropped by 44%, and we have to announce that we will close 100 of the 600 branches in the world.

The company plans to dismiss about 180 of its 5000 employees and reduce the product range by 30%-40%, reducing the style.

As soon as the news comes out, the anti cave shoe alliance will probably celebrate with cups and cheers.

This group created the blog of IHateCrocs, and the FaCEbook homepage named "disabilities can be worn away, not worn by cave shoes". The number of visitors is 1 million 500 thousand.

< /p >

< p style= "text-align: left" > 2002, Crocs was born as a rowing shoe.

Unfortunately, they did not last long at sea.

Because its ultimate comfort is highly sought after, cave shoes quickly become the favorite of celebrities, such as Jack Nicholson (JackNicholson), Al Pacino (AlPacino) and celebrity chef Mario Batali (MarioBatali). Batali even owns a series of Crocs hole shoes named after him.

Even George W. Bush (GeorgeW.Bush) also stepped on Crocs to get out of public places.

By 2005, the company's monthly production capacity was 1 million pairs.

By 2007, annual sales reached $850 million.

< /p >

< p style= "text-align: left >", however, when 2008 came, consumers gradually regained their senses, and the heat of the hole shoes began to cool down, and Crocs sales fell sharply.

In order to recreate its past glory, the company has added design styles: high heeled leather shoes, slope heels, sports shoes, winter boots and leather boating shoes.

The trick worked. In 2011, the annual profit reached 150 million dollars.

But for a long time, the rescue attempt finally became an excessive expansion.

Now, under the pressure of survival, they can only cancel their boots and dress shoes to reduce the size of the company, including 70 layoffs in Colorado headquarters.

"We have a clear strategy to solve these problems and improve performance."

Company president Andrew Chis (AndrewRees) said in a statement.

"Efforts to promote major changes in the company are already in progress."

< /p >

< p style= "text-align: left >" in the coming year, fashion historians will look back at the phenomenon of cave shoes, whether it will be regarded as one of the signs of a sick society. It is like looking back at the eighteenth Century underwear and skirt, or lead-free cosmetics, or the short and long Herring's head (mullet), shaking three trembling. Please express your opinions.

< /p >