Wang Jianjiang: The Key To The Pformation Of Department Stores Is "Thinking".

< p > July 2, 2014, the "a href=" http:// www.sjfzxm.com/news/index_c.asp "> Commerce Bureau < /a > issued the" Qingdao fashion consumer goods retail industry development plan ".

According to the plan, Qingdao will further improve the fashion business carrier, enhance the entry rate of fashion consumer brands, enhance the independent fashion consumer brand technology and design innovation capability, vigorously promote the development of fashion consumer goods retail industry, and create an important fashion consumption gathering area in the north.

By 2020, the scale of fashion consumer goods in Qingdao reached 12 billion yuan.

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Wang Jianjiang P saw this news with mixed feelings.

The joy is that the fashionable consumer goods in Qingdao are a href= "http:// www.sjfzxm.com/news/index_c.asp" > retail trade < /a > with the goal of "touching". Everyone has a strong heart. The worry is that in the current big environment, there are still many businessmen who have not changed their thinking. They still treat the brand dealers and consumers with the thought of "tall and tall".

The reporter talked about Wang Jianjiang on the topic of "pformation".

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< p > < strong > reporter: now all trades and professions are shouting < /strong > a href= "http:// www.sjfzxm.com/news/index_c.asp" > strong > pformation < /strong > /a > strong > How do we do for the traditional retail industry?

< p > Wang Jianjiang: a series of department stores shut down, leaving the industry with a sigh but more thinking.

Department stores are seeking pformation and breakthroughs in many aspects such as market environment, commodity service combination, business mode, real estate strategy and new technology application.

I think we can use three sentences to solve this problem, that is, "precise positioning, selected goods and meticulous service", that is, meticulous management.

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< p > < strong > reporter: I think the Iron Army training camp is very hot.

What courses are there at present? < /strong > < /p >

< p > Wang Jianjiang: Yes, there are tenth groups of training immediately.

The Institute has a special training camp for outstanding retail teams. There are two series of innovative training courses for department stores, such as fine operation management, department store operation, high performance shop management, customer management and VIP precise marketing, joint sales, etc.

Due to the effectiveness of the wisdom course, we have completed the goal of "walking out of Qingdao" ahead of April this year, and many people have contacted us through the WeChat public number.

I hope that one day, he can become the first retail service brand from Qingdao to the whole country.

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< p > < strong > reporter: how to operate as a training manager for retail enterprises? < /strong > < /p >

< p > Wang Jianjiang: the strategic objectives of enterprises need to be realized through a series of operations and management. As a result, the bread contains a series of resource elements to be integrated as the training managers of enterprises. 1., the training plan is set up according to the maturity of the enterprise; 2., the training needs are excavated from the business targets and key issues; 3., the curriculum development is made according to the growth of the staff ability; 4., a set of functional management organization structure for training is established; 5., the working process and system are formulated; 6., the formal and informal coordination with the stakeholders in the training is established; 7., the learning platform is set up to promote the atmosphere of organizational learning.

In short, enterprise bosses and enterprise training managers are the key to the training of enterprises. Only two parties can fully communicate with each other, train the idea of training together, train the system system, strictly train the training tools, quantify the training effect, and then calculate the training success.

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< p > < strong > reporter: what do you think of the enterprise planning in recent years? < /strong > < /p >

< p > Wang Jianjiang: now Internet companies are saying that fast fish eat slow fish, and wisdom will speed up their progress, but they will not rush to catch up.

My goal is to value everything, whether it's an existing module or a mobile commerce terminal that will be promoted soon. Remember that the mission of wisdom is to "change a brand, upgrade a shopping mall, change a shopping mall and upgrade a city".

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