PHILPS Bay Kitty Kitchen Strategic Cooperation Press Conference Was Successfully Held

< p > PHILPS and Betty kitchen are leaders in their respective fields. The purpose of this cooperation is to give full play to the advantages of both sides of the "a href=" //www.sjfzxm.com/business/ "brand" /a ", through joint innovation in the related fields of cooking, to jointly improve the quality of consumers' healthy life.

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< p > PHILPS has always been committed to improving people's lives through meaningful innovation. Its kitchen business has long been a leading consumer trend.

Especially in recent years, PHILPS has been developing rapidly in China. It is increasingly committed to paying attention to consumers' < a href= "//www.sjfzxm.com/news/index_s.asp > market trend /a.

Huang Ruiren, President of the Greater China region, PHILPS quality life division, said: "we are pleased to work with the leading cross media food life information platform," Betty kitchen ". The global quality resources and consumer insights of PHILPS's innovative kitchen electric appliances, and the in-depth understanding of Betty's kitchen in the field of local cuisine culture, will enable this cooperation to bring consumers closer, more integrated and innovative solutions, so that Chinese consumers can enjoy healthy and comfortable quality life.

"At the same time, as the first cross media lifestyle lifestyle information platform in China, Beitai kitchen is also looking forward to this cooperation. The Carl Jung publishing group," a href= "//www.sjfzxm.com/pioneer/" China General Manager /a /a ", said:" PHILPS is the market leader in kitchen appliances, and its relentless pursuit of healthy food is the vision of Betty kitchen.

We look forward to working together with PHILPS kitchen to provide more healthy cooking programs for Chinese consumers and improve people's quality of life.

"Both sides held an electronic signing ceremony at the scene. Mr. Huang Ruiren and Mr. Zhou Ding signed their names on the big screen with special electronic pen.

The media and audience at the scene applauded with great applause to celebrate this historic moment.

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< p > according to the introduction, the strategic cooperation mainly includes the establishment of an expert committee, the joint efforts to set up the Trend Research Institute, to build an innovative kitchen network to share the community, to draw up a collection of excellent recipes, and to set up the five major sections of the PHILPS kitchen, the innovative kitchen under the line.

Among them, the "PHILPS Beck innovation kitchen" in Beijing, Shanghai and Chengdu, which was unveiled on the spot, is a very important part of cooperation. Many consumers will be interested in the new product experience, menu teaching and other activities in the future.

The event also arranged a special interaction between the host and the innovative kitchen in Chengdu, and displayed the opening ceremony of the innovative kitchen in Chengdu, a traditional food city, which made us have a more vivid understanding of the potential innovative cooperation mode between PHILPS and Beicai kitchen.

Subsequently, PHILPS and the guests of Kitty kitchen jointly toasted the unveiling of the kitchen, and the applause lasted for a long time, and the atmosphere reached a climax.

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< p > PHILPS and Betty kitchens, as the leading brands of the industry, attach great importance to the scientific nature, professionalism and authority of the products.

This cooperation has also been widely supported by nutrition experts and famous cooks.

In addition, the theme of PHILPS Betty kitchen strategic cooperation for 2014-2015 years is "twenty-four solar terms".

The 25 day is the summer solstice in the twenty-four solar terms of the lunar calendar. Under the guidance of the gourmet daring, the media at the scene use PHILPS Juicers, mixers, rice cookers and other star food products to make their summer solstice food.

At the scene, we will discuss the experience of the solar diet, and taste the food cooked by ourselves, the experience of making communication, and write the summer solstice chapter of healthy diet.

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< p > last is a prize winning game.

Through creative mobile interactive games, you have a deeper understanding of the strategic cooperation between PHILPS and Betty kitchens.

For the PHILPS Kitty kitchen, people will be looking forward to the new healthy food in the future.

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