Brand Men's Seven Wolves Change In Adversity

Since 2008, the state has issued a series of favorable policies to stimulate the economy. There are 4 trillion investments aimed at stimulating domestic demand. There are financial policies that release market money supply and stabilize the stock market. There are policies to help stabilize the real estate market, as well as tax policies to improve the export rebate rate of textiles. The combination of policy in adversity has once again shown us the responsibility and responsibility of a great power. This is a lasting international financial game. In the game, the rise and fall of industrial economy and graphic strength have become one of the core issues of greatest concern. For a long time, many large enterprises began to shrink the front line, and even the layoffs were once popular words. Of course, there are also changes in some enterprises, which have begun to shift to the system and mechanism, and to work hard in organization, management and culture, in order to cope with adversity and meet the next economic cycle reserve momentum. As a leading enterprise in the domestic garment industry, the seven wolves start from the forging of enterprise culture, synchronously introduce the management system and upgrade it comprehensively. "Change" has become the key word of the seven wolves in the next two years. In the words of Zhou Shaoxiong, chairman of the seven wolves, the comprehensive renewal and introduction of corporate culture shows the company's attitude towards the new situation at home and abroad. He suggested that after the implementation and implementation of the new corporate culture in 2009, the seven wolves will reach a new height by 2010. It is based on Zhou Shaoxiong's objective cognition of the current situation of the enterprise and the urgency to advocate change. Recently, the corporate culture of the wolves has been revised in the form of "enterprise constitution" after eight months of revision, and has made many additions and amendments to the original corporate culture. The new enterprise constitution first extracts seven wolves' corporate mission: using fashion to inherit classics and let brands inspire life. Zhou Shaoxiong believes that this contains more description and expression of social mission. Only with such a description and expression can we build a deeper consensus. This mission should contain the intention of seven wolves management team. It means that the seven wolves will enter the new era of collective wisdom, collective development and collective leadership. The spirit of "seven wolves" is condensed to "challenge life, never look back", "believe in yourself and trust partners". The totem image of the wolf is closely related to the spirit of the seven wolves. Totem spirit is an image that motivate itself in the mind. This is not only a spiritual expression inside the seven wolves enterprises, but also an important core point of corporate culture connecting brand culture. The brand culture of the seven wolves also came from the development of wolf culture and combined with the characteristics of garment industry. Corporate culture and brand culture are combined into one. At the same time, under the guidance of the spirit of seven wolves, combined with industrial characteristics, how to participate in society, how to build enterprises and how to create boutique business teams? The corporate core values of the seven wolves have changed from "honesty, truth-seeking, dedication and dedication" to "integrity, responsibility, professionalism and innovation", making the denotation more rich. "Responsibility" accurately describes the characteristics that seven wolves should possess in the new era; "professionalism" completely transcends the state of devotion and becomes the judge of the behavior standard that adapts to the new development; "innovation" is the foundation of the survival of enterprises, and requires that they do not follow the old rules and remain unsatisfied with the status quo. They come from classical culture and fashion elements. First, enterprise culture changes first, and the management system is upgraded simultaneously. This will be the key action of the seven wolves in 2009. The seven wolves leadership group is full of expectation, and is also confident of reaching a new height after 2010. What is the profound meaning of corporate culture change? Corporate culture is the highest level of management. Jack Welch, a former GE company, said, "if you want the train to be ten kilometers faster, you only need to add one more horse power. If you want to double the speed of the train, you have to replace the track." CEO Asset restructuring can improve the productivity of a company at a time, but without cultural change, it can not maintain the rapid development of productivity. " Haier CEO Zhang Ruimin also said: "corporate culture is the core competitiveness of Haier." Welch also believes that the key to management is not to find ways to better control employees, but to create a cultural mechanism that can quickly adapt to market dynamics and teamwork. Benjamin Rosen, former US chairman of Compag Computer Corporation, said in evaluation of Welch that it is precisely because of the successful reform of Welch's corporate culture and the establishment of a cultural mechanism that quickly adapts to market dynamics and teamwork that GE has become a miracle in the business world. In addition, IBM, Honda, Panasonic, apple, INTEL and other multinational companies advocate their corporate culture, all of which are exemplary in enhancing their core competitiveness. Reform is the soul of modern enterprises. When the market is maturing, customers are changing, technology is changing and environment is changing. Everything is changing. If an enterprise constantly anticipate changes and control changes, it can remain invincible in the competitive market and enjoy the change at last. From the moment when the constitution of the enterprise was promulgated, the seven wolves were deeply aware of the Dialectic Meaning of "finding a corner" and "seeking the whole situation". The behavior consciousness and industrial inspiration of large enterprises can be highlighted in specific economic environment. To shoulder the mission of an enterprise, to set an example for the industry, is actually to contribute wisdom to the revitalization of the industrial economy and the guidance of the national spirit. Successful change will bring new development expectation and become a dominant enterprise power engine in the near future. Yang Jing: editor in charge