Publicity And Promotion Of Small Shops

< p > < a href= "//www.sjfzxm.com/news/index_c.asp" > shops, restaurants, beauty salons, repair shops and other kinds of exclusive stores, which are smaller than /a, are spread all over the town. Because of its small shops and large quantity, it is generally not easy to attract people's attention.

Especially on the street side of the street, if the shops with the same or similar contents are not well-known, or do not make the consumers feel special, consumers will not generally patronize every household when people's pace of life is generally faster and more efficient. This will reduce the chance of product sales accordingly. In recent years, large shopping malls, department stores and large supermarkets with springy springy luxury, full-featured service, convenient service and convenient pportation are obviously a big impact on small shops. In addition, with the increase of laid-off and unemployed workers in recent years, the surplus agricultural labor force flows to the cities, resulting in the increase of similar small shops and difficult business.

But if we manage properly, we will also be able to thrive in business.

Therefore, how to attract public attention, get more patronage and increase popularity is a worthwhile problem for small shops with clear and narrow business scope.

The author mainly discusses the issue of publicity and promotion.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > shop > /a > the problems in publicity and promotion are: < /strong > /p >

< p > advertising investment is generally less.

Even some boutique stores do.

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< p > propaganda and utilization channels are single.

Using local newspapers, and focusing on evening newspapers, occasionally using radio, there are a few shops in front of their own stores to make a few light box advertising.

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< p > propaganda frequency is low.

Some shops only focus on decorating, promoting or distributing leaflets while opening, while others are busy with business at other times.

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< p > < a > href= > //www.sjfzxm.com/news/index_c.asp > propaganda > /a > narrow trade scope.

It is mainly concentrated in some restaurants and some exclusive stores.

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< p > there is not a famous publicity brand.

Some shops have no names. They simply hang a signboard, which includes "famous liquor and famous wine", "big stuffing dumpling restaurant" or "haircut shaving". Some even have names, but they are often identical, such as "Sichuan hot pot shop" and "old Sichuan hotpot shop".

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< p > some shops have a strong color of life because of the integration of business and housing. Some people see pots and pans everywhere, some are busy sewing, and others hang their clothes around. These can not say no to customers' shopping emotions; < /p >

< p > above problems generally reflect a considerable number of owners' brand awareness is not strong, and have not yet realized the importance of publicity and promotion to store management.

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< p > < strong > aiming at the characteristics of the problems at this stage, the following improved methods can be adopted: < /strong > < /p >

< p > enhance brand awareness and establish the importance of brand promotion. Brand publicity is not only important for large enterprises, but also for small shops.

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< p > increase investment, make proper use of newspaper radio and TV outdoor media or print some publicity materials, and timely pmit some promotional information, product information and special service information, especially when the peak season of sales is coming, we should do more to attract consumers.

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< p > pay attention to the design of the shop name, strive for both refined and popular tastes, be affectionate and affectionate, so that you can attract people from the shop name.

For example, it is also a barber shop, some of which are named as the design center of the * * image, which raises the understanding of the problem to a higher level. It is also a florist shop, some of which are named "flowers without defects", which are both sources and thought-provoking; the same is the dumpling hall, some people advocate "celebrate the festival every day", and bring out the auspicious and delicious Zhang Xian.

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< p > store shop interior decoration.

Storefront is the image of a shop. The design is neat and beautiful. It will leave a deep impression on people. It makes people wandering and willing to enter. It is an indispensable and attractive way to attract people.

Inside the shop, put up a few product posters, arrange a happy atmosphere, write welcome expressions and so on, so that customers have a good mood.

I saw a wonton hall in Shanghai. There were several big words on the bright glass window.

I find it very cordial and interesting.

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< p > Perfect plaque design.

I believe that a complete plaque design should include: shop name, attribute, scope of operation, location, telephone number, advertising slogan, business philosophy and style.

Of course, the size of words can be adjusted according to design requirements.

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< p > appropriately increase store alliance and expand customer experience.

For example, the store of a bamboo shop is: "an open mind, a great talent, a brilliant genius", a philosophy of life. A hotel door reads, "come in early, come in late, come in early, eat more, eat less, eat a little bit" is very interesting.

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< p > there are often slogans such as banners, standing boards, etc. to set off the atmosphere.

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< p > carry out some promotional activities regularly to attract new customers.

For example, holiday discount, price reduction, daily special items, such as Valentine's day, children's Day holiday gift.

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< p > improving and strengthening services.

In addition to the location of the downtown area, the service objects of some shops show obvious regional characteristics, that is, a radiant radius. We should focus on improving service, strengthening the relationship with the community and surrounding units, and attracting repeat customers as a promotional tool.

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< p > in short, small shops in the operation process, highlight the publicity and promotion of integrity, emotional, extensive, and the times, for their own development is of great benefit.

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