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The Internationalization Of Chinese Clothing Achieves Integration Of Culture, Art And Fashion.

2014/6/21 22:24:00 20

Chinese Clothing Clothing Internationalization Fashion Fashion

"P", although experts predicted that 2013 was the most difficult year for luxury companies in recent years, and then it will rebound, but the trend of "falling down" has not been highlighted today, of which luxury < a target= '"_blank" "//www.sjfzxm.com/" > clothing < /a > or the garment production department's performance has not been stopped. When international luxury brands sell poorly, some experts predict that this will bring huge opportunities to Chinese brands, because Chinese brands know more about consumers' needs, and Chinese consumers are gradually confident of Chinese brands. But Zhang Zhifeng, founder and director of NE TIGER, judged that this road was "blocked and long" and needs to be upheld. 
 culture priority 
Chun Ni, Li Kun and Cao Yinan, who appeared in the Spring Festival Gala in Beijing on 2014 P, appeared in a Chinese dress and interpreted the "private custom" of a host's costume. This appearance has also made many Chinese consumers reexamine the beauty of China expressed by elements such as blue and white and Yuan totem, as well as the exquisite craftsmanship of traditional Chinese handicrafts (8.18, -0.36, -4.22%). Behind this is the a target= "_blank" href= "//www.sjfzxm.com/" > the designer < /a > is Zhang Zhifeng. 
 Fashion Designer Amy, because of the reasons of her work, she can see the show every year in the four fashion week. In recent years, Chinese designers are also very eye-catching in fashion week. But Amy always sighs: China's fashion design is gorgeous and dazzling, but it can only stay on the T platform and can not be worn on the body. This has also been a widely criticized factor in Chinese clothing. What NE TIGER wants to do is to enable consumers to have a sense of cultural identity and wear Chinese brand clothes confidently. Zhang Zhifeng judged that the top priority brands of culture have enduring charm. 
 "Chinese luxury goods have existed for a long time. From the silk tea in the Tang Dynasty to the porcelain in the Royal imperial kiln in the late Qing Dynasty, China never lacked the expensive and expensive luxury. In terms of cultural connotations, artistic attainments and production techniques, China is much better than the west, but its brand creation is far less than that of the West. Zhang Zhifeng said, "we must not stand alone in the world if we stand alone." 
 in recent years, brocade embroidery, freehand ink splashing, Yunlong totem, blue and white porcelain... These elements of Chinese national characteristics frequently appear in the four international fashion week of New York, London, Paris and Milan. Among the top international fashion brands such as LV, Dior, Prada and Chanel, it is obvious that China's "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "culture" has an impact on the world. "5000 years of civilization in China is the source of inspiration and inspiration from our designers. Foothold and deep excavation of our clothing culture is the king's way of China's advanced customization. Zhang Zhifeng said. 
 NE. TIGER persisted in drawing inspiration from Chinese culture for nearly 30 years in 5000 years, ingeniously integrated the clothing culture of Han, Tibetan, Miao and other ethnic groups, and outlined and contrasts the connotation and charm of Chinese traditional costumes with the Western stereotactic cutting. Based on the Chinese market and constantly excavating traditional culture and traditional skills of China, under such circumstances, the unique technological and design advantages brought new opportunities and challenges to NE TIGER. 
 individuation is trend .
 NE. TIGER Beijing art image shop is located in Qiao Fu lawn. Consumers can see goods here, communicate with designers and complete customization. They can experience the Chinese traditional culture such as "chess, calligraphy, painting, jade and clothing, pottery and tea fragrance" in their "art and life hall", so that every visitor appreciates and appreciates the artistic atmosphere contained in Chinese high-end luxury goods while appreciating NE TIGER gorgeous dress. 
 Zhang Zhifeng told me that in recent years he believed that Chinese consumers are becoming more rational and calm. In the past, 90% of NE TIGER consumers were foreigners, and now 60%~70% is Chinese, and big customers are all Chinese consumers. He jokingly said that with the emergence of high-end commercial real estate springing up, let the international giants have no "fixed force", and a family kept opening shop, which also made Chinese consumers wide and wide, and they "bought the whole world". 
 "in the past, many Chinese consumers worshipped foreign luxury goods and always sneered at state-owned brands. This is a misunderstanding of Chinese luxury goods and an illusion of Chinese luxury goods." Zhang Zhifeng said that luxury goods are not only expensive goods but also "create pleasant and comfortable things". Only when we really understand the concept of luxury goods and the culture of advocacy can we turn the process of buying and selling gold into an instant and joyful process, which is the real luxury way of luxury goods. 
 in fact, the most important thing that luxury is for Contemporary Chinese is no longer just merchandise but attitude towards life. Zhang Zhifeng judged that "from cognition to recognition to choice and acceptance is not achieved overnight, and that Chinese people's cognition of luxury goods is growing and has a bright future." When consumers "buy the whole world", rational consumers found that the international fashion design and fabric changes on the 1000, and the traditional Chinese silk satin velvet yarn, thousands of years of research and development, innovation has a broader space for change, China's high-class custom brand is more suitable for Chinese people. 
 a survey shows that the demand for Chinese local advanced customization is the top of the consumer group in Pyramid. The group was the first actor in the entertainment industry, and now extended to the elite of various industries, such as some successful people in the business circle. In recent years, with the rapid development of the economy, the consumer market of China's advanced customization has shown a strong potential for development. Customers are paying more and more attention to the "individuality" and "uniqueness" of clothing, and hope that the clothing purchased by them has a unique design, not only to make up for the lack of body shape, but also to meet the needs of their own character, temperament and wearing occasions. The trend of individuation makes China's market demand for advanced customization huge. 
 Zhang Zhifeng thinks that the "a href=" //www.sjfzxm.com/news/index_h.asp "custom" and "internationalization" of Chinese clothing should be different from those of the international brands such as Dior and Chanel.