How To Win Fashion And Textile Products In Fashion And Textile Industry

< p > investment advice: domestic consumption habits are changing from "not expensive, not buying", "durable consumption" to "fast elimination".

< a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > the market is huge and will maintain a relatively fast growth. However, only those who locate the mass market and have a good balance between the price (2.5-3 times increase rate) and the relationship between the three quality and fashion can be recognized by consumers.

The enterprises that can win in the future must abandon the traditional brand's pursuit of high margin management concept. Taking the "low price and high volume" as the core, the Gaoping efficiency, high turnover, low rent to sale ratio, flat channel, same store growth and quantity are the reliable selection criteria.

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< p > reason UNIQLO is the typical leading company in the process of fast fashion products: the rate of increase is 2.6 times, the flat effect is 50 thousand yuan, the main business is direct investment, the gross profit margin is 50%, the inventory turnover days are only 84 days, and the rental sale ratio is only 10%.

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< p > the main hits are close to the public and the details reflect fashion.

UNIQLO positioning is different from European and American brands, such as ZARA with outstanding personality.

The company's products are simple and practical, focus on quality, but in detail, ingeniously integrate into the trend of the season. At the same time, it constantly promotes fabric innovation, giving consumers the fashion and fashion feeling in seemingly simple clothes.

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< p > supermarket self-help shopping, exclusive visual merchandising, strict control of inventory.

Whether it is the first warehousing store or the super flagship store launched after 2005, UNIQLO always carries out the "environment that allows customers to choose freely" and combines the exclusive visual characteristics of marketing to convey the brand style and location to consumers and enhance the consumption experience.

The company has a relatively small number of SKU, distinguishes products with colors and models, and controls the inventory level with "limited time promotion".

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< p > pursue fabric innovation, pay attention to quality control.

Promoting the continuous innovation of raw materials through close cooperation with material manufacturers is the core element of UNIQLO's competitiveness for a long time.

Garment production from "ABC action" to "craftsman project" has laid a good reputation for the brand "low price, high quality".

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< p > profit forecast and valuation combined with the analysis of UNIQLO operation mode, in the trend of fast fashion products, we believe that the following local brands are expected to stand out and pay more attention: Hai Lan's home (low price business men's clothing, flat type and efficient channel), Semir < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > (public leisure and children's wear leading, attention to children's clothing industry chain integration process), Mei Bang dress (the first to promote product and channel innovation, the effect needs to wait); and the product price is too high, the channel's low efficiency brand will be more and more obvious, and it is recommended to avoid.

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< p > the increase in risk after price reduction is not reflected. < a href= "//www.sjfzxm.com/news/index_s.asp" > consumption < /a > continues to slow down.

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