Giordano'S First Quarter Turnover And Gross Profit Are Down To About 10% Stores.
< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > Giordano < /a > the first quarter turnover and gross profit "double drop", group accountant Ren Yongwen pointed out that the first quarter of Hongkong sales decline is not expected, the group is taking a number of measures to save business.
Meanwhile, it is estimated that there will be an increase in the number of units in the second quarter.
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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201405/19/20140519034301_sj.JPG "/" < < > >
< p > she pointed out that in fact, the group had already seen signs of slowing down in China two years ago. Sales of May 1 also recorded a slight decline this year, mainly because of the large competition among mainland brands, and the more and more shopping malls, resulting in imbalance between supply and demand.
But the company will launch low price (low price two to 30%) secondary line and special stores in low consumption areas, hoping to stimulate sales.
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< p > she also mentioned that about 10% stores will be closed in the mainland this year. The number of outlets will be more than the number of shops opened. In Southeast Asia, the number of outlets will increase by 10%, while Hongkong, a href= "//www.sjfzxm.com/news/index_p.asp", Taiwan < /a and Singapore will maintain the number of shops.
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"P" asked many foreign brands such as H&M to enter the mainland market, which has an impact on Giordano.
She pointed out that Giordano will not be pformed into a fast fashion fashion, because its direct peak will be eclipsing.
The price of Giordano's products is two or three higher than that of Uniqlo, but its quality is two or three higher than that of its products.
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< p > < Hongkong a href= > //www.sjfzxm.com/news/index_s.asp > market > /a >, she pointed out that no low price brand will be launched. This year, we will stimulate sales through a number of marketing to maintain double digit sales target, because the rent level of Hongkong is double-digit increase. If we fail to meet the target, the business will lose money.
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