Underwear Is Not "Two Pieces Of Cloth".

< p > "underwear is not as simple as the" two pieces of cloth "that everyone thought before. It contains the unique cultural characteristics of science and technology, art and so on. This is also what we want to show in this exhibition.

Speaking of the underwear industry and the original intention of the exhibition, Zhang Fengwei said.

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< p > Chinese underwear history and culture have a long history.

According to historical records, from the Han Dynasty's "belly belly" and "heart clothes" without the back of the back, to the "belly pocket" of the Qing Dynasty, and to the "vest" of 20s and 30s twentieth Century, it has developed to the "bra" with decorative elements.

In recent years, the modern underwear industry has developed in a diversified way. With the emergence of bra and underwear with different shapes and colors, a unique product culture has also formed.

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"P" May 11th, the SIUF2014 China (Shenzhen) international brand underwear exhibition, which interprets underwear culture and displays the flourishing status of underwear industry, has come to a close in Shenzhen International Convention and Exhibition Center.

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< p > < strong > small underwear multi technology exhibition is not easy < /strong > < /p >.

< p > underwear is small, but it needs more than 70 processes to produce. An underwear often contains a large number of technology and patent applications. This also makes underwear show if you want to show the true meaning of underwear, apart from providing field, you need to provide more demonstration.

M also presented to the audience a number of brand underwear special shows and large-scale events, such as the "two grand ceremony" - the annual awards ceremony of the 2013~2014SIUF China underwear industry and the annual awards ceremony of the Chinese underwear industry, the three finals, the final of the Chinese underwear super model draft contest, the 2014 second charm Oriental China underwear creative design competition finals, the second snow snow fairy dress home Cultural Design Competition finals, the four major show, the world's top underwear show, the Chinese underwear leader brand "2013~2014SIUF", and the underwear fashion trend "five forum" -- the China Underwear Industry Development Summit Forum, the Chinese underwear design and fashion trend forum, the China underwear e-commerce forum, the Chinese underwear channel forum and so on. 20% compared with the past, the exhibition area increased by 20% to 58000 square meters.

At the exhibition site, many exhibitors are hurrying to the stage with the agenda of the exhibition, and do not want to miss any activity.

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< p > "on such a platform, a number of famous enterprises have set up booths, making use of various venues to hold a press conference to make this SIUF star shining.

Famous brands at home and abroad, such as Li Fang, Adam, Virginia, urban beauty, Asahi Asahi, and YKK, will participate in this exhibition. The world's largest underwear manufacturer, Jeanne, the chairman of the Shenzhen underwear industry association, Fang Li Fang, China's largest fast fashion underwear brand, all city beauty, relevant industry clusters, and Hongkong underwear Association, Yanbu, Zhongshan, Shantou, Fujian Changle lace branch will show their skills at the exhibition site.

SIUF Zhang Fengwei, Secretary General of China (Shenzhen) international brand underwear exhibition organizing committee, said.

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< p > < strong > the concept of health underwear science and technology is the first < /strong > < /p >

< p > according to Zhang Fengwei, SIUF entered the ninth session this year. The Organizing Committee hopes to make more links between underwear exhibition and underwear culture, and puts forward the slogan "heart clothes China, underwear flourishing age" and culture make underwear more wonderful.

Interpreting the concept of "small underwear, great fashion and great culture" is also an object of this year's exhibition.

Zhang Fengwei also revealed, "I have several friends with similar interests applying to the civil affairs department to set up a" heart clothes public welfare fund ".

The goal of this fund is to convey positive and healthy underwear culture to the end-users of the underwear industry, especially female friends, so that people can correctly understand and play the role of underwear's health care, fashion and so on.

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< p > in recent years, more and more attention has been paid to the activities of caring for women and preventing breast cancer, which has attracted more and more attention. It is recognized that healthy and comfortable underwear is the first barrier to prevent breast cancer.

"SIUF will take an active part in the formulation of industry standards."

Zhang Fengwei disclosed that the relevant departments put forward the hope that SIUF will be able to work out the standard of home furnishing clothes, bra and corset in 2 years or so. In addition, in the next three years, in the field of underwear research and development, a special body will also be set up to set up the standard of Shenzhen underwear industry.

"Our goal is to take the lead in the industry, higher than the national standard, and lead the development of China's industry."

Next, the SIUF will set up a standardized committee to focus on industry standards, bras, and health standards. "

Zhang Fengwei said.

Platform to strive for high fashion crossover "/p".

< p > Zhang Fengwei emphasized that SIUF is actually building a service platform to provide services for the better development of the underwear industry in China.

For example, he said, at the current SIUF exhibition, the organizing committee will organize a campaign called "China underwear channel night" for the dealers, inviting excellent domestic terminals, distributors and agents to interact directly with the brand enterprises, understand the latest information of the industry through the platform of SIUF, and provide services for the future development and marketing of the enterprise brand. The five major forums that will be held during this exhibition will also focus on the theme of "great development, great change and great integration".

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< p > it is understood that not long ago, Shenzhen led by the letter Committee, the joint furniture, jewelry, < a href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a", watches and clocks, underwear and other associations launched the "fashion creative industry alliance", to promote the development of fashion industry through strengthening cross-border cooperation and horizontal integration.

In this regard, Zhang Fengwei believes that "this reflects the government's strong support for relevant industries in terms of industrial policies and industrial integration.

He said, "in fact, the government has been giving great support to the SIUF exhibition.

This year is also an important brand promotion exhibition of the Ministry of Commerce of the state.

Underwear industry is a new industry in Shenzhen and even in China. The underwear industry in Shenzhen has become popular in recent years, and has made considerable progress.

In 2004, Shenzhen established the underwear industry base in Guangming New District, and became one of the nine traditional industries in the city, collectively known as the "Shenzhen dominant fashion industry".

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< p > Zhang Fengwei said that during the SIUF exhibition this year, the cross border marketing promotion strategic cooperation zone was launched, and the market effect was remarkable.

"In a short span of a month, we have joined hands with jewelry, glasses, watches and clocks, furniture and other industrial associations to create a cross-border fashion exhibition area.

The target group of underwear consumption is mainly women. The release of fashion underwear needs accessories. It can match watches, bags and jewelry. We hope that through the platform of SIUF exhibition, we can enlarge and scale the brand of the related industries of the fashion industry alliance through fashion crossover, "Zhang Fengwei said." at present, SIUF is Asia's largest and second largest underwear exhibition in the world.

I believe that with the government's encouragement and policy support, and with the joint efforts of all relevant members of the industry, SIUF will play a more active and comprehensive service platform, and it will become better and better. "

Talking about the prospects of SIUF, Zhang Fengwei is full of confidence.

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