Wechat Marketing Can Not Hide The "Gentle Knife".

< p > recently, a friend who has just started to import red wine business happily told the author that in only 3 weeks, the turnover of nearly 10000 yuan was achieved. Compared with the red wine workshop decorated in the same period, the speed could be called "Sun Wukong".

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< p > this friend introduced the information in WeChat's circle of friends, and told them that "I want to do a red wine business". Soon, some friends came to consult, compare the price, give advice, and even many friends sent their own red wine brands and pictures that they had contacted before, and then placed the order. The fastest time was nearly 1 hours, the longest 19 days.

"This is the magic of WeChat!" this friend, who has been doing business in traditional channels, sighs with sigh.

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< p > indeed, the emergence of WeChat has led to a new marketing mode, or it has been impossible to create a marketing era.

No matter on the road or in the office, whether in Europe or in China, when entering WeChat's circle of friends, all the space can be ignored at the moment, just like particles in the air, the collision between them is no longer normal.

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In the new era of wireless Internet, WeChat is one of the main fronts of e-commerce marketing. It can be easily completed from information push to completion paction on this platform. P

According to statistics, since the early, when Tencent Inc launched the instant messaging tool "WeChat", the number of users has exceeded 300 million points in less than two years.

The huge user group and characteristics that WeChat gathered in the near future has gradually become a new platform for quality network marketing. It has increasingly played an immeasurable role in the brand marketing of enterprises.

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< p > detailed analysis of the success of WeChat marketing, I think, can be summed up as the following points: < /p >

< p > first, the advanced and convenient Internet technology has made WeChat marketing platform the "trumpet" of products and the "interactive station" of enterprises.

The instant messaging function of WeChat provides a good help for enterprises to make use of WeChat platform for pre-sale and after-sale consultation and service.

WeChat provides rich functions such as text, voice, picture, video, multiparty call and so on, which can satisfy users' need for clear and clear help, and at the same time, low cost, it is a good choice for both enterprises and users.

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< p > WeChat's mandatory push function enables information to reach 100 percent of the target audience, while the "one to one, interactive" private marketing approach enables the supplier and the buyer to communicate more directly and deeply.

This determines the far-reaching impact of products and brands on customers, and is also the foundation of customer loyalty.

WeChat not only supports the pmission of words, pictures and emoticons, but the biggest highlight is supporting voice and dialogue, enriching the channels of information pmission.

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< p > Second, because it is built on the basis of "trusted customers", so the repmission rate of WeChat information is high, so that the conversion rate of WeChat marketing is relatively high.

On the one hand, WeChat fans are actively added by users, while the total number of accounts is relatively small.

It shows that users are interested in such products or enterprises, and the marketing information can be delivered to these users through the WeChat public platform. The conversion rate will be even higher. On the other hand, WeChat is a tool for "one to one connection" and "trust pfer". The strong foundation of trust also determines the high success rate of WeChat marketing.

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< p > Third, WeChat marketing "soft" content is more, unlike the face of the "gift giving brain platinum", "learn to repair to Lan Xiang", but "moisten things silently", with care, care, solve the problem of descriptive description to allow customers to understand, and accept.

If users use WeChat's "scanning two-dimensional code" function, a few seconds will become a "top guest" of a product. At present, even many beauty salons are using this marketing push mode.

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< p > 2012, Starbucks test WeChat marketing: take the two-dimensional code on the Starbucks coffee cup, get the Starbucks national stores coupons, become Starbucks VIP.

At the same time, Starbucks WeChat subscription platform synchronized online, listening to Starbucks WeChat official account, just send an emoticons, users instantly enjoy Starbucks "natural awakening" music album, get a personalized mood for the redeployment of the track.

The use of warm interaction has made a typical case of WeChat marketing.

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< p > the reason for the success of this case is that the information symmetry of both sides and the demand for "being valued" are satisfied.

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< p > Fourth, WeChat can also take you to "experience", that is to say, become a O2O platform.

The future market game is no longer just online or offline, but the online "O2O", and experience impact is the key.

This can be seen from the subtle aspects of many clothing brand enterprises.

While many specialized or chain stores have been closed, some brands have retained some typical stores and have renovated and renovated exclusive features to meet the actual needs of online customers.

Therefore, extending from WeChat marketing to offline store pactions is another major contribution of WeChat marketing.

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< p > fifth, WeChat marketing can spawn the birth of a new WeChat enterprise.

A mobile phone can be completely completed. Entrepreneurship can start from a cell phone without having to rent a facade and do not need many employees. From product to paction to logistics, it can be outsourced. What entrepreneurs need to do is to make information symmetry and demand release. This mode is more suitable for people who have no money, no entrepreneurial experience and no social background to start their own business.

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