General Promotional Techniques For Maternal And Child Products Retail Outlets

< p > regular promotion is a promotion mode commonly adopted by chain stores. The content is always changing. It is usually preferential sale, free trial dress and buy gift.

Of course, the forms and patterns of activities can be changed constantly.

How to make new ideas is actually the highest level of regular promotion.

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< p > < strong > (1): the characteristics of conventional < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion < /a >: < /strong > /p >

< p > 1, long-term or regular.

Regular promotional activities usually last for a long time. For example, a product called sour pain product has been promoted for free for two years in front of the pharmacy. < /p >

< p > 2, < a href= "//www.sjfzxm.com/news/index_c.asp" > fixity < /a >.

Fixed location and fixed time is the most outstanding performance of regular sales promotion activities. Regular promotions are even referred to as "weekend promotion" in some enterprises.

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< p > 3, quick effect.

The effect of regular promotional activities is often "knife to see dishes", sales rise, but later effect and influence are not good.

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< p > 4, site notice.

Conventional promotions generally use promotional sites POP, display cards, posters, staff explanations and other ways to inform promotional activities, rather than in the mass media to give notice.

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< p > < strong > (two): conventional < a href= "//www.sjfzxm.com/news/index_c.asp" > promotional activities < /a > application scope: < /strong > /p >

< p > suitable for operation group: small and medium sized enterprises with weak economic strength and small and medium-sized agents and chain stores.

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< p > suitable for operation products: new products or old products should compete with similar products; < /p >

< p > suitable for operation terminals: shop counters and shop assistants have been trained or promoted by salesmen.

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< p > < strong > (three): the main points of routine promotion and operation: < /strong > < /p >

< p > 1, terminal construction is the basis of regular promotion < /p >

< p > market terminal is like the base of regular promotion. If the base area is not strong enough, sales promotion will surely outweigh the gains.

Before making regular promotions, chain stores need to do three jobs.

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< p > hard terminal construction: packaging all the product stores to form a unified color vision.

A product that has done well in this field and is popular for a while is a model for hard terminal construction.

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< p > soft terminal construction: training of shop assistants and maintenance of customer relationship is often an aspect that chain stores easily overlook. Chain stores need to establish a more complete terminal training system with the support of manufacturers to improve the sales power of the first line team.

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< p > business and promoters' fixed-point Construction: the appointment of salesmen or promoters is also a way to put forward management innovation for chain stores. The enterprise marketing system that the author serves is a highlight of implementing the strategy of "nesting Phoenix" in the market management because of the praise of the "strongpoint management system": the sales volume of the market goes up, and the sales promoters' income rises rapidly, so the excellent salesmen will soon gather together.

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< p > 2, regular promotion needs combination of points and faces < /p >

When p chain stores do regular sales promotion, first of all, they need to consider appropriate promotion points. Everyone promotes sales, and families have promotions, which only scatter energy, material and financial resources.

Chain stores choose the right promotion points only from the effective terminals, and do not unilaterally think that a shop will not sell or sell, so they will go for sales promotion.

"Stagnant water is difficult to raise live fish" is also a lesson from the market.

After a proper promotion point, a detailed regular promotion schedule is used to analyze the promotional arrangements, execution, effectiveness evaluation, sales volume statistics and experience exchange of all the promotional points. The chain store can have a great understanding of the market level and make timely promotion adjustment and overall arrangement.

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< p > 3, grasp the opportunity and cycle < /p >.

< p > some chain stores launched conventional promotions at the beginning of the launch of new products, and quickly launched several preferential consumption measures to buy a few gifts.

In fact, a little analysis will be very different from the original intention of the chain store, because the idea of chain store is to buy a few gifts to enable consumers to accept new products quickly, so that a breakthrough can be made in product sales. But in fact, consumers will not be reluctant to attempt to buy such activities, and he will also question the price and quality of the newly listed products.

This is obviously a chain store not taking into account the timing of promotion when making regular promotions.

Choosing the right time, promotion reason and promotion cycle is the three key points that chain stores should take in formulating regular promotion strategies.

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