How To Make Reasonable Adjustment Of Store Operation

< p > < strong > 1, upgrading < a href= "//www.sjfzxm.com/news/index_c.asp > > passenger flow < /a > /strong > /p >

< p > after the shops are opened, the traffic volume changes can be divided into two factors: controllable and uncontrollable. The uncontrollable factors include the store location, weather and market environment.

The usual detection method is to use the stopwatch to count the past passenger flow at the same time of weekend and non weekend, draw the passenger flow graph, determine the peak and trough period of passenger flow, find out the true basis of passenger flow change, and formulate a store operation strategy within controllable range.

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< p > the solution to reduce passenger flow is generally to promote passenger flow around the promotion and advertising around shops.

If Xingyuan road WAL-MART Red Valley store is located on the opposite side of WAL-MART's first floor entrance, the whole shopping mall is weak.

The store installed a large LED electronic advertising screen at the entrance of the shop, continuously broadcast the latest movie tidbits, and worked together with shopping malls to purchase 3 free shooting machines at the staircase turn to shop to improve the passenger flow, thus creating the first achievement of the whole store sales.

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< p > the way to improve passenger flow is: 1. Develop alliances, use gifts, discounts, extra services, etc. to attract target customers into stores 2, promote VIP referral 3, new VIP development 4, classify VIP, organize Patty, lectures, etc., which must be closely related to VIP's interests, 6 or VIP new products appreciation, non members do not receive 7, group buying.

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< p > < strong > two, upgrading < a href= "//www.sjfzxm.com/news/index_c.asp > > store quantity < /a > /strong > /p >

< p > consumers have two kinds of walking routes in shopping, one is walking with their eyes, the other is walking with purpose.

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< p > for the first kind, the display and layout of the shop windows and water platforms should be seasonal and timely, and the lighting and color matching of the storehouse should be adjusted adaptively.

The display and layout of windows and water tables are divided into two categories: one is to arrange and display large color blocks according to different seasons, and the other is the temperature management of the day. According to the temperature changes of the day, the products of the display windows and water platforms are adjusted. For example, leather goods stores display products of brown, dark or warm colors when it is cold or rainy.

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< p > the second way is to attract consumers to enter the store by means of marketing cooperation such as cross industry cooperation and value-added services.

As mentioned in the case of WAL-MART free Valley shooting machine in Xingyuan Road, in addition to the members of the Red Valley VIP, the customers of WAL-MART shopping can receive free shooting games to get three shooting money from the small ticket store, and effectively increase the number of shops. At the same time, the store also provides value-added services such as the payment of water and gas charges, public pport card recharge, and so on, which effectively improves the store's entry volume.

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< p > < strong > three, upgrading < a href= "//www.sjfzxm.com/news/index_c.asp > > wear rate < /a > /strong > /p >

< p > different consumers have different personalities, emotions and habits, but no matter what type, consumers try their products after entering the store mainly depends on two points, one is products and the other is salesmen's services. Two.

Therefore, the key to improving the probationary rate is to reasonably display and standardize staff service skills according to the characteristics of consumers.

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< p > the walking route of the customers after entering the store is influenced by the space, light source and color of the store. In most cases, the platform will be noticed first, then the right side will walk, and the product on the right side will be noticed.

The price and style of products displayed on the platform should be suitable for the needs of most local consumers. For example, the new or best selling items at the low end price in the supermarket intensive area, consumers will not be directly away from the shops because of the high price and the high price of products can not support the consumption.

So that consumers will stay to improve their stay time.

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< p > at the same time, we should standardize staff service skills, and guide the process and language to help customers to try.

If Gu passenger station is in front of the belt locker, do not ask if there are any favorite items (customers have two choices, one is one, one is not, and the other is only 50% probability to choose). According to the customers' wear, they ask whether they like to automatically buckle or needle buckle (customers wear formal business clothes, recommend automatic button, plate buckle, wear jeans to recommend needle buttons or plate buttons), improve the probation probability of customers.

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< p > < strong > four, increasing turnover rate < /strong > < /p >

< p > the most important thing in the 90 minutes of football match is to combine the usual training level with the players on the spot when the players cooperate with each other to judge the possible movements of the opposing team.

Similarly, the turnover rate of the shop is equivalent to that of Lin Men street, which is also a team collaboration and personal professional ability.

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