How Does Shishi Make Fashion Shoes And Hats?

160 square kilometers, 300 thousand people - Shishi, this area is only twice as big as the island, and the population is not as big as the "pocket city" of the whole 1/20 of Hongkong. Every day, it is shuttling with one hundred thousand people.

The leisure clothing industry in Shishi, Fujian is well known at home and abroad. The mainland has long been known as "North Dalian and South Shishi".

It is said that half of China's textile and clothing exports come from Fujian, while half of Fujian's textile and clothing exports are concentrated in Shishi and its surrounding areas.

The local clothing industry has already covered the complete industrial chain of textile, bleaching and dyeing, garment processing, accessories, marketing and so on, and has formed 8 industrial clusters, including synthetic fiber, leisure men's clothing, new fabrics, hardware accessories, trousers, children's clothing, dyeing and finishing.

At present, there are more than 7000 garment enterprises in Shishi and surrounding areas, more than 800 weaving enterprises, more than 200 dyeing and finishing enterprises, and more than 1000 garment accessories enterprises.

What is even more surprising is that this tiny place "has gathered" a large number of Hong Kong and Taiwan stars. Jordan Chan, Teresa Mak, Wang Chieh, Felix Wong, Simon Yam, Adam Cheng, Alec Su and other artists have all been used as the brand spokesmen of Shishi clothing.

Every year there will be a number of authoritative fashion conferences, each with "stars sparkling."

The overseas parcel that drives the town to flourish and has visited the stone lions is often curious: how does this "border town" without cotton production and pportation become a "famous Chinese leisure clothing city"?

Scholars are studying the magic of the barren land. Only in 20 short years have they created the "fashion capital" with absolute voice in the Chinese industry.

It is also necessary to trace back to the source of Shishi clothing industry from Hongkong.

As early as 1960s, the Shishi, who was born with a business sense, began to use the clothes and other consumer goods sent by overseas Chinese and Hong Kong and Macao residents to set up shop for business. From the beginning of the reform and opening up to the mainland, a famous "free market" has been formed. Less than 2 square kilometers of town are full of all kinds of "little foreign goods" that the mainland people have never heard of: cassette player, perfume, necktie, suit, lighter, electric razor and so on.

According to customs data, in the middle of 70s, the parcel luggage from Hongkong and overseas sent to Shishi reached about 1000000 kilograms per year, with more than ten million remittances, of which Hongkong was the most.

According to the foreign exchange rate at that time, the Shi Shi lion found that only HK $100 could be exchanged for 27 yuan, but if the Hong Kong dollar was changed into foreign goods and brought into the mainland, it could achieve a "1 Yuan HK dollar" appreciation of 1 yuan.

So they commissioned Hong Kong and Macao to buy large quantities of goods and sell them in the local market.

In this way, the Shishi people completed their first primitive accumulation and opened the prosper of "little Hongkong".

Some businessmen from Shishi lion saw business opportunities in the hot sale of "foreign goods", such as old garments, and began to build small workshops to imitate the sale of "foreign goods".

The clothing technology content is low, the imitation difficulty is small, and the market demand is big, gradually becomes the small workshop production main variety.

It is said that only a week after Hongkong's popularity of a new fabric and new style, lion people will be able to imitate the listing in large quantities in less than a week.

The price of its products is lower than that of foreign goods, and similar to foreign goods, which caters to the needs of domestic consumer groups.

Since then, the Shishi people who settled in Hongkong have returned home with funds, information and market experience. They have set up factories with villagers to undertake the "three to one" business of garment processing, sample processing and incoming assembly, while using imported surplus cloth to imitate the sale of foreign fashionable clothing.

In the process, small workshop gradually grew into an industrial enterprise, and the rapid rise of an industry.

By the beginning of 1988, Shishi had more than 10 thousand commercial stalls and more than 1300 industrial enterprises, of which clothing accounted for 70%, and gradually became the well-known clothing wholesale market.

"There is no business anywhere in the street, and all over the world" is the true portrayal of Shishi.

The industry has been gradually becoming the core of Fujian style clothing. "To the Shishi clothing factory, you don't need to bring anything, just bring the money."

This is an interesting quote from Shishi economic and trade officials to foreign investors.

Five major villages and towns, "Shishi clothing industry chain" is very complete. In Shishi clothing factory, it is very convenient to import accessories and fabrics, such as zippers, trademarks, interlinings, buttons, sewing threads, computer embroidery and webbing, etc., can be bought at any time in Shishi.

The owner of a garment factory said.

According to the introduction, garment processing industry is the core of Shishi's textile and garment industry chain, covering chemical fiber, textile, bleaching and dyeing, garment processing and production, accessories production, marketing and so on.

In every chain of the industry chain, there are thousands of textile enterprises in Shishi and its surrounding areas, more than 10 thousand looms, more than 6 thousand knitting machines, more than 8 thousand international advanced level shuttle machines, nearly 100 dyeing and finishing enterprises, and three dyeing and finishing centralized control zones in Dabao, Wu Bao and Jin Shang.

Stone lions have gradually become the core of Min faction clothing during the years of development.

On the market side, Shishi has the largest clothing wholesale market in the whole of Asia, the Shishi clothing city, which has a large size and sales volume of second yuan in the national fabric market. It brings together more than 1000 cloth suppliers from Southeast Asia and all over the country. It has the Jinhui textile fabric Market with annual sales volume of more than 2 billion meters, the Nanyang Road cloth business street, the more than 500 front tower clothing accessories market, and the specialized market street of the auxiliary materials such as the Ocean Road, the Ling Xiu Road, and the professional market of Shishi textile and garment machinery, which covers an area of more than 100 mu.

In addition, Shishi has also formed five major professional villages and towns in the country: China's sports and leisure clothing town - Ling Xiu Town, China's clothing accessories town - Bao Gai Town, China's children's wear town - Feng Li Street office, China's western trousers town - Chiang Jiang Town, a famous Chinese leisure fabric town - Hongshan Town.

In the past 20 years, Shishi has not only become famous in China, but also has entered the international market. Shishi clothing enjoys a high reputation in the world.

According to the introduction, Shishi clothing 60% is exported to the international market. Many internationally famous clothing brands such as crocodiles, woodpeckers, Zhou Jai, and Cardan are all purchasing raw materials and producing orders in Shishi.

The early stage of upgrading of enterprises is not afraid of financial tsunami and global financial tsunami. The export of China's textile and garment industry is the first to be affected.

However, Tian Qiming, chairman of the investment company, said that many garment enterprises in Shishi got rid of the previous OEM production mode and entered the era of brand competition. Fujian style clothing occupied 1/3 of the market in mainland China.

Because of the earlier upgrade, this crisis has less impact on Shishi garment enterprises.

It is a magic weapon for Shishi garment enterprises to face challenges by building brands to build overseas brands.

For example, the costumes and birds in the domestic market will invest tens of millions of yuan each year to develop new products and launch thousands of new garments. This year's economic situation, the order quantity is no less than in previous years.

CABBEEN apparel, a research and design, production and sales company, not only opened more than 400 stores in the whole country, but also launched its brand into the US market and opened a store in New York.

It is reported that Shishi clothing industry relies on the strategy of "walking on two legs", and exports in the first three quarters of this year amounted to US $600 million, an increase of about 30% over the same period last year.

Hua Fei is a garment company specializing in the European and American markets. The annual export volume is about 10000000 US dollars.

Affected by this year's international financial crisis, overnight, the factory, which settled orders in euros, lost 3 million.

However, they quickly adjusted the proportion of domestic and foreign sales and increased the proportion of domestic sales to half.

In addition, the company has introduced a set of the most advanced clothing hoist system in the world by means of RMB appreciation, improving the efficiency of workers and shortening the turnover rate of funds.

At the same time, the government of Shishi also intends to guide garment export enterprises to develop the Middle East market and the South American and Eastern European markets, and create new growth points by widening marketing channels.

Lin Tianhu, vice mayor in charge of foreign trade, revealed that in the newly opened Russian market, the annual sales volume of Shishi clothing enterprises can reach about 3000000000 Yuan.

Most of the entrepreneurs of Shishi, who have worked closely with Shishi entrepreneurs, are impressed by their keen sense of business.

Mr. Guo told reporters about Shishi doing the fur business: when he talked with a local lion customer in October, he happened to talk about the sunny weather of Hebei's hometown in the Double Ninth Festival. Since then, it has been rained for 13 days. According to the old man at home, this winter must be frozen.

The customer did not want to speak intentionally and listeners intentionally, and the customer then told her casual dress factory to produce new winter clothes.

Last year, after a warm winter, many winter clothing manufacturers overloaded and lost a lot of money. So this year they are cautious about winter clothing production.

In the eyes of others, the client is gambling.

But it turned out that she had bet on a rare cold spell that swept across the country and orders everywhere.

In less than two months, her company has sold tens of thousands of pieces of winter clothes.

In November 22, 2008, more than one thousand elite businessmen from all over the world returned to their hometown. The elite of the Shishi group set up a "world stone lions Association" to celebrate their hometown 20th anniversary, and China's reform and opening up 30th anniversary.

In a thick list, reporters found several names familiar to Hongkong people: Yang Sunxi, Lu Wenduan, Xu Rongmao, Li Xianyi, Shi Ziqing, Lu Wensheng, Wang Mingyang, Wang Mingyang and so on.

According to statistics, there are 8 members of the CPPCC National Committee and 7 academicians.

For a small city with a population of 300 thousand, it can be listed as "the most in the country".

Some people say that commodity economic awareness is like a life gene flowing in the blood of Shishi people. Even in the era of suppressing market economy, Shishi people dare to start a "red business".

During the cultural revolution, the leader badge swept the country, and more than 30 commemorative processing plants came into being in Shishi town.

Shishi, with its extremely primitive and simple manual workshops, has made a batch of roughing and extremely expensive commemorative stamps.

The whole nation is busy singing the quotations song and jumping the loyalty dance, but the stone lions have made a fortune.

However, Shishi people are also regarded as "negative names" and "well-known throughout the country".

On the eve of China's opening to the outside world on the eve of the 1977, a thematic film of "iron proof" was published throughout the country, and the stone lions engaged in the "crimes" of the free economy.

Yang Jing: editor in charge