Women'S Shoes Shop To Achieve A Single Day To 1000 Single Breakthrough Development Mode

< p > by the influence of a large number of friends entering Taobao, Zhu Binbin also plunged into the wave of "a href=" http://sjfzxm.com/news/index_s.asp "online shop" /a.

"When you enter Taobao, it is easy to see others succeed, and it is really hard to do it yourself."

In order to do well in the electricity supplier, she moved from Wenzhou to Guangzhou to find a team of talents, then moved back from Guangzhou to Wenzhou to explore the development mode of localized electricity supplier, and ultimately achieve leaping development from 1 to 3.

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< p > < strong > from 0 to 1: Guangzhou team down south > /strong > /p >

< p > May 2011, Zhu Binbin signed a long-term cooperation agreement with a woman shoe store for the first time to invest 500 thousand yuan, and set up a 4 person team including operation, art, customer service and storage.

I thought that everything was ready, and the future orders would continue to increase. I never expected that the sale would remain in a single day or so for the whole two or three months.

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< p > later, a friend who had been doing a href= "http://sjfzxm.com/news/index_s.asp" > Taobao < /a > for a long time suggested that she go out to Guangzhou group.

"There is no senior operator to be a leader, there is no sense of existence in the team, and online shops are hard to grow."

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< p > go away? This is the biggest problem that troubled Zhu Binbin at that time.

After repeated consideration, finally, based on the strong momentum of development of Guangzhou's electricity supplier and many talented people, she flew to Guangzhou with the operation and customer service at that time, and launched a large collection of talents.

At the end of October that year, Zhu Binbin was introduced to a senior operator through his friend's introduction. He passed the salary of nearly 40% of his peers, and the clear product positioning and future goal planning of the shop.

Since then, with the operation as the core, team members have gradually become full and sales have gradually increased.

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< p > year double 11 activities, low-key women online shop sales < a href= "http://sjfzxm.com/news/index_s.asp" > women shoes < /a > more than 9000 pairs, turnover amounted to one million yuan.

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< p > < strong > from 1 to 2: go back to the temperature and find out the road < /strong > /p >

< p > in Guangzhou, she has a preliminary concept of the overall context and operation of the electricity supplier. However, because the warehouse in Wenzhou, in addition to the need for two heads to run for the overall layout and arrangement, the team is not familiar with the products, the communication between customer service and storage is not smooth, resulting in frequent sales and after-sale problems.

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< p > Zhu Binbin said that because of the separation between the two places, there are many contradictions in every activity.

"We hope that warehousing can work overtime together, but even if they accept it, execution will always be inadequate.

Once a customer complains about the slow delivery or the wrong delivery of the complaint, customer service will spread his anger to the warehouse, and the warehouse will accuse customer service of not communicating with him.

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< p > at that time, the sales volume of online stores was relatively large, but the proportion of wrong goods was also high, with an average daily error rate of more than 5%, which seriously affected the image and reputation of the shop.

Zhu Binbin began to think about moving the team back to Wenzhou, but once returned to Wenzhou, the team that was hard to build in Guangzhou would be dispersed.

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< p > finally, after analyzing the pros and cons, she successfully persuaded the team's core personnel to go back to Wenzhou with her to work together to start a new business.

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< p > < strong > from 2 to 3: optimize the office environment of electricity suppliers < /strong > /p >

< p > Customer Service Department, design department, promotion department and warehousing department.

After returning to Wenzhou, Zhu Binbin arranged his office in the warehouse, so that he could communicate with the team in the most timely and in-depth way.

But two or three months later, there were other problems.

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< p > from the time of work, warehousing work is dynamic, and the working hours of the staff are generally late. After the completion of the shipping task, they can leave work earlier, but the operation of customer service needs to strictly observe the working hours. From the nature of the work, warehousing and logistics are repetitive and do not require great innovation, but they are more flexible in operation, frequent attention to the market, and continuous learning and updating.

"Due to being too close, the two sides interact with each other, resulting in low efficiency of team work and serious decline in overall enthusiasm."

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After P, Zhu Binbin moved his office to Huanglong. When he was active, the two sides gathered to communicate. The distance between the two groups was reduced. The team's friction was reduced, the working atmosphere of the team was warmed, and finally the beauty was created.

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< p > < strong > > weapon > /strong > /p >

< p > < strong > how to prepare for activities? < /strong > < /p >

< p > doing activities can better publicize the shops and enhance the popularity of the shops. However, the stock of activities has also hurt many sellers.

Insufficient stocking is easy to cause sales and after-sales problems. Too much stock is difficult to digest inventory and sell new products.

My suggestion is that Taobao activities can be done, but not blindly.

The first thing to do is to understand the activity itself, and then the product and the market should be fully analyzed in order to minimize the risk.

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< p > for example, Juhuasuan activities.

The cost of a woman's shoe pit is fixed at 100 thousand yuan. According to our profit point, the sales volume will reach 800 thousand -100 yuan to guarantee the cost.

According to a pair of shoes per unit price 100 yuan calculation, you need to prepare more than 10 thousand pairs.

How to sell these more than 10 thousand pairs? Data analysis is the key.

By analyzing the number of visitors, page visits and conversion rates, we concluded that we need to attract at least 100 thousand visitors to click Browse.

If there is a gap between Juhuasuan platform traffic and the required traffic, we need to pay for drainage, which basically ensures the smooth sale of stock.

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