Brand Clothing Display Skills Are Very Important.

Under the inspection and verification of the market, P, like Gao Yuan, firmly believes that enterprises with significant significance for a href= "//www.sjfzxm.com/news/index_c.asp" brand /a are rapidly increasing.

In recent years, clothing display has been outstanding in the development of enterprises.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > store < /a > and display has been put on the agenda of some enterprises since 2006. With the deepening of the understanding of brand image and visual merchandising, many enterprises regard it as an indispensable link in the daily work of terminal.

There is a view that 2007 is an important period for the rise of clothing display.

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< p > in the view of enterprises, the current consumer market has developed from the product era and service era to the experience era. A clothing store that can accurately convey the brand connotation and characteristics can arouse the sympathy of the target consumers to the brand feeling and stimulate the terminal sales.

Therefore, they regard the design of store space as the main space for brand appreciation.

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< p > white-collar is one of the enterprises that paid much attention to shop display in China. The company's exploration of < a href= "//www.sjfzxm.com/news/index_c.asp" > /a > can be traced back to 10 years ago. From the initial exhibition work to the commodity planning department, and later to set up a special exhibition department, it reflects the white collar's foresight for display.

Over the past few years, white-collar workers have become the leading brands of space and display in domestic stores.

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Miao Hongbing, chairman of white-collar, advocating "experience economy", believes that "a brand, its life attitude, its story, its emotional and emotional expression can be displayed in the display." P

It is a bright expectation for consumers to aspire to such a life, while white-collar workers strive to reflect these connotations at the terminal.

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< p > a few years ago, the company did a display. At that time, the Internet was a hot and fashionable thing. White-collar workers used the fishing line to make a network display in the window, giving people a most fashionable fashion.

This is what Miao Hongbing asked for. The display should convey the popular elements, colors, sales priorities and fashion concepts to consumers in different seasons.

At the same time, the company also emphasized the commercial nature of display services, but Miao Hongbing also admitted that the display can not be too clear commercial style, "if we can not give consumers an aesthetic surprise, they will be abandoned."

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< p > so in the company's shop, the complete product line, the classic pop style, the life attitude and lifestyle expressed by the brand, as well as the feelings of display and so on, are all reflected.

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< p > "white-collar workers have different affairs to deal with in different periods.

Begin to solve the problem of goods distribution, because the first factor affecting sales is distribution.

With goods and supplies coming up in time, we must solve the second problem: display.

If the store display is not well done, the image is not good, the supply is timely, and the quick response is done well, the sales performance will still have problems.

Miao Hongbing said.

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< p > at the same time, brand enterprises continue to improve their training. Meanwhile, some professional organizations are gradually entering into the field of display services for brand enterprises.

For example, the overall outsourcing of display.

"As far as I know, some domestic design companies have such a business, their engineering team can meet the needs of enterprises, such as exhibition," said Yuan Ze, a professor at Beijing Institute Of Fashion Technology. "However, the knowledge structure of these companies is not limited to clothing, and their customers may involve many industries including clothing."

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< p > in fact, outsourcing of display is a common practice internationally.

For example, there are more than 400 stores in Adidas Korea Companies. Under such a huge sales network, there are only two staff in the company who are responsible for display affairs, because the outsourcing of display is carried out.

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< p > International Exhibition outsourced services generally include basic display brochures, shop guide manuals, shop window design and theme atmosphere creation, store implementation guidance and display adjustment, display props development, display skills training and so on.

The display outsourcing service of Adidas Korea Companies is a display and maintenance service, that is, basic display brochures, store display guide manuals, shop window design and so on, which are designed by Adidas headquarters. The outsourced display group is only responsible for executing the display effect of maintaining the store, so that every Adidas store in South Korea and the world's stores have the same image.

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< p > under such a system, there are a total of more than 400 Adidas stores sold by many agencies in South Korea. These organizations work as follows: Monthly continuous monitoring of the store image; convey and execute the brand marketing plan strategy to the store; carry out the display and display design of the general department to the store with the staff; coordinate the new store decoration with the opening of the store; and collect and research the local relevant information in the store.

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