Transformation Of China's Clothing Industry To Brand Building

Reporter recently from China Spin The Circulation Association of the Federation of industry consortium learned that, with the rapid growth of China's economic growth, China's economy has been steadily increasing. clothing The industry has gradually shifted from volume expansion to brand building, and brand strategy is also improving at the national level. It can be said that the upgrading of brand value has become an important goal and symbol of brand building transformation and upgrading.

The relevant person in charge of the Circulation Association of China Textile Industry Federation said that in 2013, the growth rate of China's textile and clothing industry was slowing down from 2012 to 2013. A series of predicament, such as intensified international competition, weak domestic demand, raw material prices and financing difficulties, will accelerate the self innovation and development and transformation of enterprises, which is both a challenge and an opportunity for small and medium sized start-ups.

2014 is the year of China's reform. It is also an important turning point in deepening the reform of the industry. The future advantages of the garment industry will lie in sustainable technology, brand and talent development. Brand enterprises should adapt themselves to the new industry pattern through continuous reform and innovation and business mode innovation.

China's "12th Five-Year plan" Outline clearly put forward "to enhance the ability of product development and brand building, and to promote our manufacturing industry from big to strong." Zhang Li, vice president of the China Textile Industry Federation, said that small and medium sized garment enterprises, especially those with growing strength, said. Brand clothing Enterprises are the foundation of the brand development of China's garment industry. Only by vigorously improving the branding level of small and medium garment enterprises and cultivating a batch of garment enterprises with strong development strength can they promote the branding process of China's small and medium-sized garment enterprises more effectively.

Not long ago, the Ministry of industry and information issued the circular on the pilot demonstration of regional brand construction of industrial clusters. It clearly pointed out that provincial units need to strengthen the professional guidance for the pilot projects of regional brand construction; actively play the role of brand cultivation experts and professional institutions, provide professional support and services in brand cultivation, quality management, intellectual property management and other aspects; strengthen policy and project support, actively strive for local government financial and tax policy support, and strengthen cooperation with finance, development and reform, commerce, industry and commerce, quality inspection and other departments to jointly promote the regional brand construction of industrial clusters.

In this regard, Xia Lingmin, vice president of the China Federation of textile industry and chairman of the circulation branch, made clear that he will intensify his efforts in brand cultivation in the future and work hard. He said that the association has been committed to the growth and development of China's apparel growth brand. In the past, China's clothing growth brands were mainly targeted at the traditional independent clothing brands that grew up in the professional market. With the development of the times and the innovation of the business mode, e-commerce brand and independence. Designer These brands, which are more and more attracted by the social and market concerns, also need support from industry and market. Therefore, since the beginning of this year, China's apparel growth brands have attracted the participation of designer brands and e-commerce brands, hoping to absorb and support more and more excellent domestic independent clothing brands.